Alta Equipment Group Expands Nikola Dealer Network to Arizona
Alta Equipment has been awarded the Arizona sales and service territory for Nikola Corp., a global provider of zero-emissions transportation and energy infrastructure solutions.
This agreement further expands Alta’s dealer territory with Nikola beyond the New York, New Jersey, eastern Pennsylvania and New England markets, as announced in August of 2021, and will replace Empire Transport in Arizona.
With more than 37 years of experience, Alta is well-established in the midwest and the northeast with more than 60 dealership locations supporting other OEMs. With a proven track record of successful growth, Alta has a clear vision for the potential of the Nikola products (i.e., battery-electric and hydrogen fuel cell electric vehicles, mobile charging trailers, hydrogen fueling infrastructure, etc.), to grow its eMobility vertical by fulfilling its commitment to clean technologies.
“We are excited to be granted this new territory as it gives us the opportunity to deepen our relationship with Nikola, especially given their headquarters and U.S. manufacturing facility is in Arizona,” said Ryan Greenawalt, CEO of Alta. “It is also significant because we believe Arizona is a market prime for electric vehicle growth.”
The first Nikola product Alta will sell is the Tre battery-electric vehicle (BEV). With an expected range of up to 350 miles, the Tre BEV has a cabover design designed for metro-regional applications because of improved visibility and maneuverability.
“As Nikola expands its BEV production in 2022 from our Coolidge, Arizona, manufacturing facility, a great hometown dealer to sell and service our products is incredibly valuable,” said Pablo Koziner, president of Nikola Energy and Commercial. “Alta continues to be committed to our shared vision and is driven to grow this territory as yet another step towards a zero-emissions future. We are grateful for Alta’s enthusiasm and passion for our products and our partnership.”
Nikola Corp. is based in Phoenix. Alta Equipment is headquartered in Livonia, Mich.
About the Author
Michael Roth
Editor
Michael Roth has covered the equipment rental industry full time for RER since 1989 and has served as the magazine’s editor in chief since 1994. He has nearly 30 years experience as a professional journalist. Roth has visited hundreds of rental centers and industry manufacturers, written hundreds of feature stories for RER and thousands of news stories for the magazine and its electronic newsletter RER Reports. Roth has interviewed leading executives for most of the industry’s largest rental companies and manufacturers as well as hundreds of smaller independent companies. He has visited with and reported on rental companies and manufacturers in Europe, Central America and Asia as well as Mexico, Canada and the United States. Roth was co-founder of RER Reports, the industry’s first weekly newsletter, which began as a fax newsletter in 1996, and later became an online newsletter. Roth has spoken at conventions sponsored by the American Rental Association, Associated Equipment Distributors, California Rental Association and other industry events and has spoken before industry groups in several countries. He lives and works in Los Angeles when he’s not traveling to cover industry events.
