Alta Equipment Signs Dealer Agreement with Nikola to Distribute Electric Vehicles
Alta Equipment Group Inc. announced that it has entered into a dealer agreement with Nikola Corp., a designer and manufacturer of heavy-duty commercial battery-electric vehicles and fuel-cell electric vehicles. This agreement names Alta as the authorized dealer to sell and service Nikola medium and long-haul Class 8 EV/FCEV trucks in the New York, New Jersey, eastern Pennsylvania and New England markets.
Alta is a distributor partner with its current OEMs in migrating customers to electric vehicles in the construction and material handling segments. The company sells and supports hydrogen fuel-cells in material handling applications along with hydrogen generation and storage and has a long history in the sales and support of electric industrial fleets. This agreement marks Alta’s expansion into the Class 8 commercial vehicle/equipment segment and builds upon its eMobility strategy.
“We are excited to sign this agreement with Nikola and become the authorized dealer in the northeast US territory,” said Ryan Greenawalt, CEO of Alta. “We view our entry to this growth market as a natural extension of the operational expertise we have built in the heavy equipment, material handling and construction markets. We believe the commercial vehicle market provides a strong long-term growth opportunity for Alta as we look to leverage our existing footprint and knowledge in electro-mobility to meet the growing demand for electric vehicles and deliver world-class service to Nikola customers.”
“The northeastern region of the United States has quickly become a crucial territory for Nikola as states move forward with setting goals in reducing greenhouse gases related to transportation,” said Pablo Koziner, Nikola president, energy and commercial. “Alta Equipment and their leadership team have demonstrated a strong desire to participate in the transition to zero-emission Class 8 trucks with their eMobility strategy. We are extremely excited about this new partnership.”
About the Author
Michael Roth
Editor
Michael Roth has covered the equipment rental industry full time for RER since 1989 and has served as the magazine’s editor in chief since 1994. He has nearly 30 years experience as a professional journalist. Roth has visited hundreds of rental centers and industry manufacturers, written hundreds of feature stories for RER and thousands of news stories for the magazine and its electronic newsletter RER Reports. Roth has interviewed leading executives for most of the industry’s largest rental companies and manufacturers as well as hundreds of smaller independent companies. He has visited with and reported on rental companies and manufacturers in Europe, Central America and Asia as well as Mexico, Canada and the United States. Roth was co-founder of RER Reports, the industry’s first weekly newsletter, which began as a fax newsletter in 1996, and later became an online newsletter. Roth has spoken at conventions sponsored by the American Rental Association, Associated Equipment Distributors, California Rental Association and other industry events and has spoken before industry groups in several countries. He lives and works in Los Angeles when he’s not traveling to cover industry events.