Mike Hale, Little Beaver Sales and Marketing Manager, Dies
Mike Hale, long-time sales and marketing manager at Little Beaver Inc., passed away unexpectedly on Saturday, September 4.
Hale’s influence on the fencing and drilling industries spanned decades. He began working in fencing as a summer job in high school. After learning the industry as a teenager, he continued installing fences across Southern California, eventually owning his own fencing company for more than 20 years.
After experiencing first-hand the safety and efficiency of Little Beaver’s earth drills, Hale joined the company in 1996. For the past 25 years, he has been the voice behind sales and quote inquiries, using his expertise to help customers select the drilling products to bring that same safety and efficiency to their own companies.
“Mike’s impact on our company and industry has been tremendous,” said Little Beaver president Joe Haynes. “He understood the challenges our customers faced and was really able to help them find the solutions they needed. He will be greatly missed by all of us at Little Beaver, not only for the work he did but also for the person he was. We have lost a dear friend and industry advocate.”
A complete obituary and service information will be posted with Cochran Funeral Home at cochranfh.com.
RER staff members fondly recall visiting with Hale regularly at American Rental Association trade shows. We always enjoyed talking with him about equipment and life in general, and always found him to be a friendly and kind individual who shared his time generously with us as well as attendees at Little Beaver’s booth.
We will share more information as it becomes available.
About the Author
Michael Roth
Editor
Michael Roth has covered the equipment rental industry full time for RER since 1989 and has served as the magazine’s editor in chief since 1994. He has nearly 30 years experience as a professional journalist. Roth has visited hundreds of rental centers and industry manufacturers, written hundreds of feature stories for RER and thousands of news stories for the magazine and its electronic newsletter RER Reports. Roth has interviewed leading executives for most of the industry’s largest rental companies and manufacturers as well as hundreds of smaller independent companies. He has visited with and reported on rental companies and manufacturers in Europe, Central America and Asia as well as Mexico, Canada and the United States. Roth was co-founder of RER Reports, the industry’s first weekly newsletter, which began as a fax newsletter in 1996, and later became an online newsletter. Roth has spoken at conventions sponsored by the American Rental Association, Associated Equipment Distributors, California Rental Association and other industry events and has spoken before industry groups in several countries. He lives and works in Los Angeles when he’s not traveling to cover industry events.