Widely Respected Hertz Equipment Rental Leader Shelton Johnson Dies
A widely known and respected rental industry leader, Shelton Johnson, died last week at the age of 79. Johnson entered the rental industry in 1961 and retired in 2009 after 48 years mostly in management positions with Hertz Equipment Rental Corp. He served as a branch manager in Raleigh, N.C., from 1962 to 2000, starting off in the industry as a yardman in 1961 and within a year was branch manager. Johnson retired in 2000, but was persuaded out of retirement in 2003 and served as branch manager in Durham, N.C., until he retired for good in 2009.
“For those of us who had the pleasure and opportunity to work for him, Shelton Johnson impacted so many of us in so many positive ways,” wrote Norty Turner, a one-time HERC executive, now senior vice president, services & advanced solutions, United Rentals. “During the last few days of connecting with folks about his passing, I’ve heard time and time again that so many of us attribute so much of whatever success we have reached in this great industry to his guidance, coaching, and example of how to lead the right way.”
“I’m very sad to hear of Shelton’s passing,” added former HERC CEO Gerry Plescia. “My deepest sympathies to his family. He was a giant in the equipment rental industry and at HERC, not only because of his huge success in the Raleigh, N.C., market , but also the impact he had on so many peoples’ lives from his outstanding leadership to the personal connection he had to so many, throughout the company. How many people at Herc today and successful people throughout the industry came from Raleigh, N.C., and Shelton’s leadership? Countless.”
Mike Burdett, marketing manager at Ohio Cat, wrote on LinkedIn: “I enjoyed my years of working with Shelton at Hertz and can attest that he was a legend in the Southeast. I’m sad at the loss.”
Frank Olson, CEO of The Hertz Corp. from 1977-1999 said that Shelton had achieved more pre-tax income than any branch manager in the history of Hertz, either in rental car or equipment rental.
As profitable as his stores were, Johnson is best remembered for his training of others and his relationships with other employees and customers. Former CEO Dan Kaplan wanted to bring Johnson to the company’s New Jersey headquarters to take a more high-profile management position, but Johnson preferred to stay in North Carolina to be closer to the customers and his home.
Shelton Hunter Johnson was born in North Carolina December 31, 1941. He was a licensed electrician, a skilled carpenter, enjoyed fishing and yardwork and was very handy with all kinds of cars and vehicles, according to his obituary.
Johnson was survived by his wife Sharon Johnson; his daughters Shelley Darden and Denise Schuck, sons Ada Johnson and Hunter Johnson, sons-in-law Greg Darden and John Schuck; daughters-in-law Dahl Johnson and Melissa Johnson; a sister Sandra Brown; and six grandchildren.
About the Author
Michael Roth
Editor
Michael Roth has covered the equipment rental industry full time for RER since 1989 and has served as the magazine’s editor in chief since 1994. He has nearly 30 years experience as a professional journalist. Roth has visited hundreds of rental centers and industry manufacturers, written hundreds of feature stories for RER and thousands of news stories for the magazine and its electronic newsletter RER Reports. Roth has interviewed leading executives for most of the industry’s largest rental companies and manufacturers as well as hundreds of smaller independent companies. He has visited with and reported on rental companies and manufacturers in Europe, Central America and Asia as well as Mexico, Canada and the United States. Roth was co-founder of RER Reports, the industry’s first weekly newsletter, which began as a fax newsletter in 1996, and later became an online newsletter. Roth has spoken at conventions sponsored by the American Rental Association, Associated Equipment Distributors, California Rental Association and other industry events and has spoken before industry groups in several countries. He lives and works in Los Angeles when he’s not traveling to cover industry events.