Mitsubishi Logisnext Integrates Mitsubishi Caterpillar Forklift and UniCarriers America Corp.
Mitsubishi Logisnext Americas Inc., the parent company for Mitsubishi Caterpillar Forklift America Inc. (MCFA) and UniCarriers Americas Corp. (UniCarriers), announced today its plans to integrate these group company operations within the Americas.
With more than 100 years of combined experience, the Mitsubishi Logisnext Americas group will provide a full range of material handling, automation and extensive fleet solutions to customers across five leading brands -- Cat lift trucks, Mitsubishi forklift trucks, UniCarriers, Jungheinrich and Rocla.
"Our goal is to have a stronger, more efficient business to support our customers and dealers," said Ken Barina, president of Mitsubishi Logisnext Americas Inc. "As one unified operation, we will work together to further enhance our customer product offering and leverage the full strengths and experience of our collective employees and dealers to support customers in the future."
The group will continue to go to market utilizing current distribution channels and manufacturing facilities located in Marengo, Ill., and Houston.
"We know that customers today have high expectations and rising business demands, and we are excited to provide an even broader range of services and solutions to support them in the years ahead," said Barina.
As part of this transition, the company launched its new corporate website: www.LogisnextAmericas.com. Serving as a single source for the material handling industry, the site houses its complete portfolio of brands under one roof – including Cat lift trucks, Mitsubishi forklift trucks, UniCarriers, Jungheinrich and Rocla product lines.
Redesigned and rebranded, the site provides customers with complete access to the full suite of solutions from material handling to automation and more.
"The new Mitsubishi Logisnext Americas group website provides visitors with the ability to view our complete product and solutions offering in one central place," said John Sneddon, executive vice president, sales and marketing at Mitsubishi Logisnext Americas Inc. "From forklift and warehouse products to automation and fleet solutions, the site serves as a one-stop resource for customers. With the growing trend towards automation and digital fleet management solutions, the site also provides customers with additional educational resources and the ability to easily connect and learn more from our experienced team."
One of the largest lift truck providers globally, Mitsubishi Logisnext Americas is part of the global Mitsubishi Logisnext group – Mitsubishi Logisnext Co. Ltd. – based in Kyoto, Japan. Mitsubishi Logisnext is also part of one of the world's largest companies, the Mitsubishi Heavy Industries (MHI) group, whose engineering heritage stretches back to 1870. To learn more about the Mitsubishi Logisnext Americas group and its full range of material handling, automation and fleet solutions, visit: www.LogisnextAmericas.com.
About the Author
Michael Roth
Editor
Michael Roth has covered the equipment rental industry full time for RER since 1989 and has served as the magazine’s editor in chief since 1994. He has nearly 30 years experience as a professional journalist. Roth has visited hundreds of rental centers and industry manufacturers, written hundreds of feature stories for RER and thousands of news stories for the magazine and its electronic newsletter RER Reports. Roth has interviewed leading executives for most of the industry’s largest rental companies and manufacturers as well as hundreds of smaller independent companies. He has visited with and reported on rental companies and manufacturers in Europe, Central America and Asia as well as Mexico, Canada and the United States. Roth was co-founder of RER Reports, the industry’s first weekly newsletter, which began as a fax newsletter in 1996, and later became an online newsletter. Roth has spoken at conventions sponsored by the American Rental Association, Associated Equipment Distributors, California Rental Association and other industry events and has spoken before industry groups in several countries. He lives and works in Los Angeles when he’s not traveling to cover industry events.