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Cooper Equipment Names Brian Spilak Senior Vice President

May 1, 2019
Cooper Equipment Rentals has promoted Brian Spilak to the role of senior vice president, effective immediately.

Cooper Equipment Rentals has promoted Brian Spilak to the role of senior vice president, effective immediately. Since joining Cooper in 2016, Brian has proven himself a strong and passionate leader by delivering unparalleled strengths and competencies to support profitable business growth, team management, new market expansion and innovative technology solutions.

“We are fortunate to have Brian on the Cooper leadership team,” said Doug Dougherty, CEO of Cooper Equipment Rentals. “With his insight and expertise, our organization has become more collaborative, forward-thinking and efficient. His ability to build team unity and execute on initiatives are important assets as we continue to build Cooper Equipment Rentals into a national brand.”

“Cooper’s strong values-based culture, and unmatched commitment to putting customers first makes it such a fun and dynamic place to be,” Spilak said.  “I look forward to continuing to work closely with this team on expanding our uniquely Canadian story.”

Spilak brings a wealth of experience to Cooper Equipment Rentals through his 25 years in the equipment rental industry in various leadership roles spanning operations, fleet, customer relationship management and technology.

About the Author

Michael Roth | Editor

Michael Roth has covered the equipment rental industry full time for RER since 1989 and has served as the magazine’s editor in chief since 1994. He has nearly 30 years experience as a professional journalist. Roth has visited hundreds of rental centers and industry manufacturers, written hundreds of feature stories for RER and thousands of news stories for the magazine and its electronic newsletter RER Reports. Roth has interviewed leading executives for most of the industry’s largest rental companies and manufacturers as well as hundreds of smaller independent companies. He has visited with and reported on rental companies and manufacturers in Europe, Central America and Asia as well as Mexico, Canada and the United States. Roth was co-founder of RER Reports, the industry’s first weekly newsletter, which began as a fax newsletter in 1996, and later became an online newsletter. Roth has spoken at conventions sponsored by the American Rental Association, Associated Equipment Distributors, California Rental Association and other industry events and has spoken before industry groups in several countries. He lives and works in Los Angeles when he’s not traveling to cover industry events.