Norlift Becomes New JCB Dealer in Eastern Washington and Northern Idaho
Norlift JCB, Spokane, Wash., is the newest member of JCB’s growing North American dealer network. The dealership is located in the heart of Spokane’s industrial and commercial business district.
Since 1970, Norlift has sold material handling equipment to the Eastern Washington and Northern Idaho regions. Now as Norlift JCB the company will sell and service JCB’s compact excavators, skid-steer loaders, compact track loaders, small telehandlers and the one-of-a-kind JCB Teleskid, a skid-steer loader with a telescopic boom for increased versatility and accessability. Norlift JCB will also offer used equipment acquired via trade-ins and rental fleet sales. More information is available at www.norliftjcb.com.
“We believe that our new association with JCB uniquely positions us for additional success,” said Jay Jarvis, president of Norlift. “We’ve been in business for almost 50 years, and the customer relationships and name recognition we’ve developed in this market will continue to serve us well. Our parts and service employees are being fully trained on JCB’s product line, and we look forward to introducing our current and future customers to JCB’s innovative equipment solutions.”
“Norlift Inc. has been a successful, family-owned business in Spokane for decades,” said Christian Baillie, JCB North America’s vice president of Construction Equipment Dealer Sales. “Over the years, the company has become known for its flexibility, professionalism and topnotch customer service. We feel that Norlift’s core principles match well with JCB’s own approach to business, and we look forward to a solid relationship with them for years to come.”
About the Author
Michael Roth
Editor
Michael Roth has covered the equipment rental industry full time for RER since 1989 and has served as the magazine’s editor in chief since 1994. He has nearly 30 years experience as a professional journalist. Roth has visited hundreds of rental centers and industry manufacturers, written hundreds of feature stories for RER and thousands of news stories for the magazine and its electronic newsletter RER Reports. Roth has interviewed leading executives for most of the industry’s largest rental companies and manufacturers as well as hundreds of smaller independent companies. He has visited with and reported on rental companies and manufacturers in Europe, Central America and Asia as well as Mexico, Canada and the United States. Roth was co-founder of RER Reports, the industry’s first weekly newsletter, which began as a fax newsletter in 1996, and later became an online newsletter. Roth has spoken at conventions sponsored by the American Rental Association, Associated Equipment Distributors, California Rental Association and other industry events and has spoken before industry groups in several countries. He lives and works in Los Angeles when he’s not traveling to cover industry events.