CRA Elects Jeff Roberts New CRA President

June 26, 2017

Jim Grasse of Broce Brooms talks about equipment with a rental company visitor Broce Snorkel Makinex and others exhibited at the ARACRA chapter meeting at American Pneumatic Tools39 facility in Santa Ana — Jim Grasse of Broce Brooms, talks about equipment with a rental company visitor. Broce, Snorkel, Makinex and others exhibited at the ARA-CRA chapter meeting at American Pneumatic Tools' facility in Santa Ana,

Jeff Roberts, president of City Rentals, Ontario, Calif., has been elected president of the California Rental Association for a one-year term, CRA announced. Rusty Parr, AV Party Rentals, Santa Clarita, Calif., was elected vice president; Ryan Leis of Apex Hesperia Rentals, Hesperia, Calif.; was elected treasurer, and David Dworschak, Don’s Rental, Saint Helens, Ore., was elected secretary.

Directors elected to a three-year term are Rob Dickey of All Valley Rentals, North Hills, Calif.; David Dworschak; John Grill, Aaction Rents, Windsor, Calif.; Ryan Leis; Janice Petersen, A&H Rents, Riverside, Calif.; and Patricia Sarris, A Party Center, Novato, Calif.

Also elected to serve as associate directors are Allen Buck, Virginia Abrasives for a three-year term; Jim Grasse, Broce Mfg. Co., for a two-year term; and John Frantz, CPEE Sales, for a one-year term.

The results were announced last week at a combined CRA and American Rental Association chapter meeting held at American Pneumatic Tools in Santa Ana, Calif. New ARA CEO Tony Conant attended the event and talked to the estimated 150 attendees about the prospects for ARA and CRA to work together going forward.

About the Author

Michael Roth

Editor

Michael Roth has covered the equipment rental industry full time for RER since 1989 and has served as the magazine’s editor in chief since 1994. He has nearly 30 years experience as a professional journalist. Roth has visited hundreds of rental centers and industry manufacturers, written hundreds of feature stories for RER and thousands of news stories for the magazine and its electronic newsletter RER Reports. Roth has interviewed leading executives for most of the industry’s largest rental companies and manufacturers as well as hundreds of smaller independent companies. He has visited with and reported on rental companies and manufacturers in Europe, Central America and Asia as well as Mexico, Canada and the United States. Roth was co-founder of RER Reports, the industry’s first weekly newsletter, which began as a fax newsletter in 1996, and later became an online newsletter. Roth has spoken at conventions sponsored by the American Rental Association, Associated Equipment Distributors, California Rental Association and other industry events and has spoken before industry groups in several countries. He lives and works in Los Angeles when he’s not traveling to cover industry events.