Robert Pedersen Named President of the American Rental Association
Robert Pedersen, president and CEO, A Tool Shed Inc., Santa Cruz, Calif., has been installed as the 63rd president of the board of directors for the American Rental Association (ARA), an international trade association serving the equipment and event rental industry.
As president, Pedersen will assume a key role on behalf of the association as an officer and lead ARA's Executive Committee. He joined A Tool Shed full time in 1983 after receiving his degree in business management and economics from the University of California, Davis. Pedersen brings a wealth of leadership and management experience to his position on the board, which consists of 17 members, including rental business operators or manufacturers and suppliers to the equipment and event rental industry.
Pedersen has been an active volunteer having most recently completed his term as ARA president-elect. He has co-chaired the ARA Equipment Rental Shared Interest Group and has participated as a member of the ARA Executive Committee, the ARA Budget/Audit Committee and the ARA Investment Committee. Pedersen has been an attendee and speaker at The ARA Show, served as ARAPAC Council chair, ARA Region Nine director, ARA of California Legislative Committee member and many other acts of leadership in the equipment and event rental industry. Pedersen has also long been active with the California Rental Association and has served in various leadership positions in CRA as well.
“I hope to empower the next generation of industry leaders to grow the association’s membership, engage in the current programs offered and become involved in government affairs on the local, state and national levels,” Pedersen says. “A good friend once told me that, ‘You leave things better than they were before,’ and I hope this will ring true with my term as president.”
In other ARA leadership news, Jeff Crotto, president of All About Events, Jacksonville, Fla., has finished his term as ARA president and was named board chair of the ARA. Also, Brian Richardson, president and CEO, L & A Tent Rentals, Hamilton, N.J., has been named president-elect of the ARA. Richard has served on the ARA Executive Committee, ARA Budget/Audit Committee, ARA Investment Committee, ARA Event Rental Advocacy Work Group, ARA Government Affairs Committee and ARA Event Rental Shared Interest Group. His service also has included positions on the ARA of New Jersey.
About the Author
Michael Roth
Editor
Michael Roth has covered the equipment rental industry full time for RER since 1989 and has served as the magazine’s editor in chief since 1994. He has nearly 30 years experience as a professional journalist. Roth has visited hundreds of rental centers and industry manufacturers, written hundreds of feature stories for RER and thousands of news stories for the magazine and its electronic newsletter RER Reports. Roth has interviewed leading executives for most of the industry’s largest rental companies and manufacturers as well as hundreds of smaller independent companies. He has visited with and reported on rental companies and manufacturers in Europe, Central America and Asia as well as Mexico, Canada and the United States. Roth was co-founder of RER Reports, the industry’s first weekly newsletter, which began as a fax newsletter in 1996, and later became an online newsletter. Roth has spoken at conventions sponsored by the American Rental Association, Associated Equipment Distributors, California Rental Association and other industry events and has spoken before industry groups in several countries. He lives and works in Los Angeles when he’s not traveling to cover industry events.