Hawthorne Cat Names New Corporate Rental and Used Equipment Manager
Hawthorne Cat, Caterpillar dealer in San Diego, Hawaii and the Pacific region has named Greg Vena corporate rental and used equipment manager, the company said. Vera, previously Pacific Region sales manager in Oahu, Hawaii, was responsible for rentals, machines and product support in Hawaii and Guam.
Vera will work out of Hawthorne’s Rancho Bernardo location and will have corporate responsibility for growing Hawthorne’s rental and used equipment divisions in San Diego, Hawaii and Guam.
“Greg has been with Hawthorne and the Caterpillar family for several years,” said David Dean, director of sales and rentals. “He has great knowledge of our dealership and recognizes the changes we need to move forward on to make our rental and used divisions successful.”
Based in San Diego, Hawthorne Cat Rental Store is No. 56 on the RER 100.
About the Author
Michael Roth
Editor
Michael Roth has covered the equipment rental industry full time for RER since 1989 and has served as the magazine’s editor in chief since 1994. He has nearly 30 years experience as a professional journalist. Roth has visited hundreds of rental centers and industry manufacturers, written hundreds of feature stories for RER and thousands of news stories for the magazine and its electronic newsletter RER Reports. Roth has interviewed leading executives for most of the industry’s largest rental companies and manufacturers as well as hundreds of smaller independent companies. He has visited with and reported on rental companies and manufacturers in Europe, Central America and Asia as well as Mexico, Canada and the United States. Roth was co-founder of RER Reports, the industry’s first weekly newsletter, which began as a fax newsletter in 1996, and later became an online newsletter. Roth has spoken at conventions sponsored by the American Rental Association, Associated Equipment Distributors, California Rental Association and other industry events and has spoken before industry groups in several countries. He lives and works in Los Angeles when he’s not traveling to cover industry events.