IronPlanet’s LiveStream Adds New Features to Online Bidding

Online auctioneer IronPlanet announced IronPlanet LiveStream, which offers new live onsite auction features, which offers new features to online bidding. With LiveStream, bidders can place priority bids, which allows them to set the maximum price they are willng to pay, and let’s IronPlanet’s system automatically place the lowest bid amount required for them to win, up to their maximum.

Michael Roth

Sept. 12, 2016

Caterpillar equipment at a recent IronPlanet auction in Florida.

With LiveStream bidders can hear as well as view the auctioneer to enhance the live auction experience. It also enables them to set up “one-click” bidding to save valuable time in a competitive bidding situation. It also allows them to create a watch list with multiple items in order to streamline their bidding and buying experience. Bidders can also view equipment with IronPlanet’s IronClad Assurance equipment condition certification and full inspection reports.

In other IronPlanet news, the company, which recently agreed to be acquired by Ritchie Bros. Auctioneers, will debut this week in Dallas-Fort Worth. Cat Auction Services, IronPlanet’s live onsite auction brand, is selling more than 320 items from leading Caterpillar dealers: Warren Cat, Louisiana Cat, Mustang Cat, PipeLine Machinery and Foley Equipment.

For more, visit www.ironplanet.com

About the Author

Michael Roth

Editor

Michael Roth has covered the equipment rental industry full time for RER since 1989 and has served as the magazine’s editor in chief since 1994. He has nearly 30 years experience as a professional journalist. Roth has visited hundreds of rental centers and industry manufacturers, written hundreds of feature stories for RER and thousands of news stories for the magazine and its electronic newsletter RER Reports. Roth has interviewed leading executives for most of the industry’s largest rental companies and manufacturers as well as hundreds of smaller independent companies. He has visited with and reported on rental companies and manufacturers in Europe, Central America and Asia as well as Mexico, Canada and the United States. Roth was co-founder of RER Reports, the industry’s first weekly newsletter, which began as a fax newsletter in 1996, and later became an online newsletter. Roth has spoken at conventions sponsored by the American Rental Association, Associated Equipment Distributors, California Rental Association and other industry events and has spoken before industry groups in several countries. He lives and works in Los Angeles when he’s not traveling to cover industry events.