AWP Manufacturer Haulotte Posts 45-Percent Fourth Quarter Sales Hike

Feb. 16, 2016

French aerial work platform manufacturer Haulotte Group generated consolidated sales of €134.5 million (about U.S. $150.2 million) in the fourth quarter compared to €92.7 million a year ago, a 45-percent increase. For the full year sales were €445.3 million compared to €412.6 million in 2014, an 8-percent jump.

The group’s sales increase was driven by a 32-percent sales hike in North America, which just completed its strongest two quarters of activity, and a 27-percent hike in Asia despite the slowdown in the Chinese economy, political tensions in the Middle East and low oil prices. In Europe, sales dropped 12 percent despite a dynamic fourth quarter, and plunged 24 percent in Latin America.

With a strong start to the year, Haulotte expects sales growth of close to 5 percent in 2016.

About the Author

Michael Roth

Editor

Michael Roth has covered the equipment rental industry full time for RER since 1989 and has served as the magazine’s editor in chief since 1994. He has nearly 30 years experience as a professional journalist. Roth has visited hundreds of rental centers and industry manufacturers, written hundreds of feature stories for RER and thousands of news stories for the magazine and its electronic newsletter RER Reports. Roth has interviewed leading executives for most of the industry’s largest rental companies and manufacturers as well as hundreds of smaller independent companies. He has visited with and reported on rental companies and manufacturers in Europe, Central America and Asia as well as Mexico, Canada and the United States. Roth was co-founder of RER Reports, the industry’s first weekly newsletter, which began as a fax newsletter in 1996, and later became an online newsletter. Roth has spoken at conventions sponsored by the American Rental Association, Associated Equipment Distributors, California Rental Association and other industry events and has spoken before industry groups in several countries. He lives and works in Los Angeles when he’s not traveling to cover industry events.