Paced by Europe Rental Growth, Haulotte Revenue Rises 2.8 Percent in 2016

Aerial work platform manufacturer Haulotte Group posted consolidated sales of €114.4 million in the fourth quarter of 2016 compared to €134.5 million, the previous year, a 14.9-percent slide.
Feb. 15, 2017

Aerial work platform manufacturer Haulotte Group posted consolidated sales of €114.4 million in the fourth quarter of 2016 compared to €134.5 million, the previous year, a 14.9-percent slide. Fourth quarter sales, however, rose 10 percent compared to the third quarter.

Full year sales increased 2.8 percent from €445.3 million in 2015 to €457.8 million (4 percent at constant exchange rates.)

North America sales dropped 20 percent year over year in the fourth quarter.

Europe, the only region to show growth for Haulotte and which accounts for more than half of Haulotte’s sales, jumped 20 percent, driven primarily by a return to investment in fleet by rental companies in the majority of Europe’s markets.

Asia Pacific could not offset the Middle East slowdown, Haulotte said, which was impacted by the geopolitical situation and oil price pressures. Latin America sales declined 8 percent with challenging economic and political issues in the region.

Year over year, all Haulotte activities contributed to growth, with moderate gains in equipment sales (up 3 percent) and rental activity (up 2 percent). Service revenue grew 11 percent and reached its highest historical level.

Haulotte expects to grow more than 5 percent in 2017, driven by strength in Europe.

About the Author

Michael Roth

Editor

Michael Roth has covered the equipment rental industry full time for RER since 1989 and has served as the magazine’s editor in chief since 1994. He has nearly 30 years experience as a professional journalist. Roth has visited hundreds of rental centers and industry manufacturers, written hundreds of feature stories for RER and thousands of news stories for the magazine and its electronic newsletter RER Reports. Roth has interviewed leading executives for most of the industry’s largest rental companies and manufacturers as well as hundreds of smaller independent companies. He has visited with and reported on rental companies and manufacturers in Europe, Central America and Asia as well as Mexico, Canada and the United States. Roth was co-founder of RER Reports, the industry’s first weekly newsletter, which began as a fax newsletter in 1996, and later became an online newsletter. Roth has spoken at conventions sponsored by the American Rental Association, Associated Equipment Distributors, California Rental Association and other industry events and has spoken before industry groups in several countries. He lives and works in Los Angeles when he’s not traveling to cover industry events.

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