HERC Names Rental Industry Veteran Chuck Miller VP of Operations
Hertz Equipment Rental Corp. has hired rental industry veteran Charles “Chuck” Miller as vice president of operations, reporting to Bruce Dressel, chief operating officer. Miller, a veteran of more than 30 years in the equipment rental industry, including more than 20 years with Sunbelt Rentals, will lead all aspects of sales support, service, customer satisfaction, and new market/product categories for HERC, as well as marketing and strategic technology initiatives across the branch network to drive superior customer service, new market development, fleet readiness, revenue growth, operational efficiency and overall branch performance.
“We are very pleased to have Chuck join Hertz Equipment Rental,” said Larry Silber, HERC president and CEO. “Chuck is a highly regarded expert in our industry with a track record of achieving superior operational and financial results throughout his career. As a seasoned executive in the equipment rental business, Chuck also adds tremendous insight and experience to an industry-savvy leadership team that continues to coalesce in advance of HERC becoming a stand-alone company in mid-2016.”
“Having previously worked with Chuck for more than two decades, I know that his passion for customer service, his ability to recognize and pursue successful market opportunities and his dedication to building the strongest field organization, branch operations and equipment lineup in the industry will drive our customers’ success and power HERC’s continuing progress," added Dressel.
During Miller’s career at Sunbelt, Miller oversaw sales, marketing, customer service, Sunbelt University, strategic sourcing and purchasing, fleet, maintenance and repair, parts and merchandise purchasing, and Sunbelt at Lowe’s, an operating division comprising approximately 100 locations. Miller also served on Sunbelt’s board of management.
More recently, Miller established an equipment rental and industry-focused consulting practice serving clients in Europe, India, West Africa, Middle East as well as the Americas. Miller applied his expertise in field operations, emerging markets, rental channels, and business development to help advance his clients’ strategic initiatives.
About the Author
Michael Roth
Editor
Michael Roth has covered the equipment rental industry full time for RER since 1989 and has served as the magazine’s editor in chief since 1994. He has nearly 30 years experience as a professional journalist. Roth has visited hundreds of rental centers and industry manufacturers, written hundreds of feature stories for RER and thousands of news stories for the magazine and its electronic newsletter RER Reports. Roth has interviewed leading executives for most of the industry’s largest rental companies and manufacturers as well as hundreds of smaller independent companies. He has visited with and reported on rental companies and manufacturers in Europe, Central America and Asia as well as Mexico, Canada and the United States. Roth was co-founder of RER Reports, the industry’s first weekly newsletter, which began as a fax newsletter in 1996, and later became an online newsletter. Roth has spoken at conventions sponsored by the American Rental Association, Associated Equipment Distributors, California Rental Association and other industry events and has spoken before industry groups in several countries. He lives and works in Los Angeles when he’s not traveling to cover industry events.