BigRentz, the online rental service, has named rental industry veteran Franklin McDonald vice president of operations. McDonald has extensive experience in operations, sales and management, having spent more than 30 years with Hertz Equipment Rental Corp.
BigRentz has developed a comprehensive online database connecting more than 7,000 rental locations.
“The addition of Frank is further validation that we are shaping the future of this industry,” said Dallas Imbimbo, co-founder and CEO of BigRentz. “We are attracting top talent because these industry leaders recognize the unsurpassable value of our proprietary tools and methods of delivering a phenomenal customer experience.”
McDonald said he decided to join BigRentz because the company is changing the entire market sector.
“I view BigRentz as the same type of company as Apple, Google, Airbnb and Uber,” he said. “Not only have they created new technologies that are changing the landscape of the industry, but they also have an incredible management team, which I am proud to join.”
BigRentz hired another HERC veteran Joe Dixon as chief operating officer earlier this year.
About the Author
Michael Roth
Editor
Michael Roth has covered the equipment rental industry full time for RER since 1989 and has served as the magazine’s editor in chief since 1994. He has nearly 30 years experience as a professional journalist. Roth has visited hundreds of rental centers and industry manufacturers, written hundreds of feature stories for RER and thousands of news stories for the magazine and its electronic newsletter RER Reports. Roth has interviewed leading executives for most of the industry’s largest rental companies and manufacturers as well as hundreds of smaller independent companies. He has visited with and reported on rental companies and manufacturers in Europe, Central America and Asia as well as Mexico, Canada and the United States. Roth was co-founder of RER Reports, the industry’s first weekly newsletter, which began as a fax newsletter in 1996, and later became an online newsletter. Roth has spoken at conventions sponsored by the American Rental Association, Associated Equipment Distributors, California Rental Association and other industry events and has spoken before industry groups in several countries. He lives and works in Los Angeles when he’s not traveling to cover industry events.