Herc Rentals Acquires New York Mainstay Durante Rentals
Herc Rentals has acquired Durante Rentals, a New Rochelle, N.Y.-based rental company primarily doing business in the three-state area of New York, New Jersey and Connecticut.
Durante Rentals was founded by cousins Anthony Durante and John Durante in 2009. The Durante cousins grew up in the rental business as their respective parents had run a rental business since the 1970s, known as Durante Equipment, which was acquired by United Rentals in 2000. Anthony and John worked briefly for United Rentals before going their separate ways in different businesses, eventually reuniting to found Durante Rentals, starting in a trailer their fathers’ original company had used alongside a Bronx Expressway leading to the entrance to the Whitestone Bridge.
John Durante left the company in 2019 and founded Durante Equipment in Hollywood, Fla.
Durante Rentals grew to 10 locations in the tri-state region and made the Inc. 5000 list of America’s fastest-growing companies for seven consecutive years, one of very few companies to reach that achievement.
Durante Rentals was also a regular listee on the RER 100, most recently listed at No. 71 in the listing published last month.
At the time of the sale to Herc, Durante Rentals had branches in Astoria, Bronx, Carmel, New Rochelle, and West Nyack, N.Y., and Hasbrouck Heights, N.J. The company had also acquired a company called Iron Source and was doing business under that name at branches in Delmar, Georgetown, New Castle and Smyrna, Del.
Herc Rentals is based in Bonita Springs, Fla.
About the Author
Michael Roth
Editor
Michael Roth has covered the equipment rental industry full time for RER since 1989 and has served as the magazine’s editor in chief since 1994. He has nearly 30 years experience as a professional journalist. Roth has visited hundreds of rental centers and industry manufacturers, written hundreds of feature stories for RER and thousands of news stories for the magazine and its electronic newsletter RER Reports. Roth has interviewed leading executives for most of the industry’s largest rental companies and manufacturers as well as hundreds of smaller independent companies. He has visited with and reported on rental companies and manufacturers in Europe, Central America and Asia as well as Mexico, Canada and the United States. Roth was co-founder of RER Reports, the industry’s first weekly newsletter, which began as a fax newsletter in 1996, and later became an online newsletter. Roth has spoken at conventions sponsored by the American Rental Association, Associated Equipment Distributors, California Rental Association and other industry events and has spoken before industry groups in several countries. He lives and works in Los Angeles when he’s not traveling to cover industry events.