Aerial work platform manufacturer Snorkel has named Matthew Elvin CEO. Elvin joined Snorkel in September 2010 as president of the company in Australia and New Zealand, overseeing Snorkel’s sales in that region. Following a successful period of sales growth, Elvin’s responsibilities were expanded to include the management of the New Zealand manufacturing facility and, most recently, control of sales and distribution in Asia.
Elvin previously was managing director of compaction manufacturer Dynapac, developing the brand in Australia, and was member of the global senior management team. Also as executive general manager of Clark Equipment Australia, Elvin led the engineering and manufacturing of dedicated container handling equipment.
Elvin began his career within the equipment service sector and has significant knowledge of the manufacturing process. Elvin has relocated from Sydney, Australia, to Las Vegas to be based at Snorkel’s new global headquarters, which is also home to Xtreme Manufacturing, the majority shareholder in Snorkel.
“As Snorkel opens this new chapter in their history, I am confident that Matthew is the right person to lead the company forward,” said Don Ahern, owner of Xtreme Manufacturing. “He has the proven ability to create strategic clarity, drive innovation and growth, ensure disciplined execution, and deliver results. His passion for the Snorkel business, and the industry as a whole, will help to ensure that Snorkel regains its rightful place within the AWP sector.”
Under Elvin’s direction, Snorkel will implement a clear, long-term strategy that will rebuild the brand and re-focus the company on its core values, the company said, beginning with the establishment of an executive team.
“Snorkel has a strong global team and infrastructure already in place, and with the investment from Xtreme Manufacturing, is now poised to tap into many new opportunities,” said Elvin. “My goal is to facilitate real and positive changes throughout the organization for the benefit of our customers.”
Darren Kell, having completed the transition of the Snorkel business to the new ownership group, has stepped down as CEO to concentrate on his other personal investments and business interests.