SmartEquip’s Schuessler to Lead Company’s Expansion to Europe

Norwalk, Conn.-based SmartEquip last week announced that founder and executive vice chairman, Dr. Alexander Schuessler, will serve as president of the company’s newly formed International Group. During the initial phase, Schuessler will lead the company’s expansion into Europe.

SmartEquip currently provides the North American rental industry with a technology platform developed to electronically connect equipment manufacturers and dealers with large fleet owners. SmartEquip technology provides both real-time product support and electronic procurement capabilities. The company’s e-FleetPro technology has been documented to provide dramatic operational efficiency improvements, as well as reduced equipment owning and operating costs, according to SmartEquip. In North America, the SmartEquip Network supports more than 100 suppliers and is used by nearly 40,000 users across 4,000 rental, dealer and other equipment locations.

“Europe has long represented a natural expansion of our market,” said Schuessler. “Today, we support many European, U.S.-based, and other international manufacturers in North America, and they have long urged us to support their customers, dealers and distributors on a broad global basis. Similarly, over the past 18 months, we have worked with numerous European rental companies and global contractors, who have carefully studied the use of the SmartEquip Network in North America and are ready to implement the technology in their business. We are excited about the partnerships we have now started to build in Europe, and I am personally pleased to oversee this very important aspect of our company’s growth.”

Schuessler served as the company’s founding CEO from 2000 to 2011. He is a German national who has held residences in North America, Europe and Asia. He earned his B.A. and M.A. in the U.K., at Cambridge University, and his Ph.D. in the United States, at Harvard University. Prior to founding SmartEquip, Schuessler was a co-founder of Script International — a company that drove Caterpillar’s entry into the equipment rental business across South America.

For more information, visit www.smartequip.com.