Frost & Sullivan Honors Trackunit with Telematics Award
Frost & Sullivan has honored Trackunit with its 2018 North American Off-Highway Vehicle Telematics Customer Value Leadership Award. Trackunit, a global provider of telematics technology and innovation, received the recognition as a part of Frost & Sullivan’s 2018 Best Practices Awards. Frost & Sullivan is a growth partnership company headquartered in Mountain View, Calif.
According to Frost & Sullivan, Trackunit earned the award based on its well-equipped solutions and strategies to serve both direct customers and established OEMs.
“We are happy to honor Trackunit with this award,” said Gokulnath Raghavan, industry analyst, Frost & Sullivan. “Trackunit has a superior strategy of offering the best value to its customers compared to similar offerings from its competitors. Also, the company has a tremendous understanding of the OHV and OEM markets.”
“We are thrilled with the award for outstanding telematics customer value leadership,” said Jeff Cohen, Trackunit president. “Trackunit develops user-friendly telematics software systems and works directly with fleet operators to provide best-in-class services. Our strength is in our customer service—we offer our customers the best systems, services, and processes. This has proven advantageous when compared to other telematics providers.”
Trackunit uses Net Promoter, a common industry customer feedback mechanism to ensure high standards and a continuous focus on customer service. The management tool helps Trackunit gauge the loyalty of its customers and its relationship status with them.
After researching Trackunit's value proposition, Frost & Sullivan found that Trackunit:
- builds relationships with OEMs and supports their ability to help connect the ecosystem easily for customers
- uses a mobile-first approach that takes data from hardware and connects the entire maintenance, safety, and efficiency metrics through mobile platforms
- controls its own hardware to help its pricing strategy stay extremely competitive in the off-highway telematics market
Trackunit specializes in telematics solutions connecting machines and operators across a wide range of industries in more than 65 countries. Trackunit headquarters are in Aalborg, Denmark, and Chicago.
About the Author
Michael Roth
Editor
Michael Roth has covered the equipment rental industry full time for RER since 1989 and has served as the magazine’s editor in chief since 1994. He has nearly 30 years experience as a professional journalist. Roth has visited hundreds of rental centers and industry manufacturers, written hundreds of feature stories for RER and thousands of news stories for the magazine and its electronic newsletter RER Reports. Roth has interviewed leading executives for most of the industry’s largest rental companies and manufacturers as well as hundreds of smaller independent companies. He has visited with and reported on rental companies and manufacturers in Europe, Central America and Asia as well as Mexico, Canada and the United States. Roth was co-founder of RER Reports, the industry’s first weekly newsletter, which began as a fax newsletter in 1996, and later became an online newsletter. Roth has spoken at conventions sponsored by the American Rental Association, Associated Equipment Distributors, California Rental Association and other industry events and has spoken before industry groups in several countries. He lives and works in Los Angeles when he’s not traveling to cover industry events.