Herc Rentals Acquires New Hampshire’s Reliable Equipment LLC

Herc Holdings Inc., dba Herc Rentals, has continued its acquisition spree by acquiring substantially all the assets of Reliable Equipment LLC, a New Hampshire-based equipment rental business with branch operations in Dover and Londonderry, N.H.

Michael Roth

Nov. 3, 2021

2 min read

Reliable Equipment is a full-service provider of equipment rentals with a fleet that includes aerial, material handling and earthmoving equipment, as well as specialty climate control and power generation equipment. Founded in 2010, the business has more than 50 employees and service coverage from Boston to Portland, Maine.

“The addition of Reliable Equipment expands our New England presence to eight physical locations, allowing us to serve existing and new customers with a larger fleet and improved responsiveness while also providing greater scale to operate more efficiently across the Northeast U.S.,” said Larry Silber, president and CEO. “This transaction supports one of our key strategic initiatives to expand our presence in urban markets across North America. In particular, Reliable Equipment is well positioned in the north Boston metropolitan area and to achieve growth in this dynamic market.

“I am pleased to welcome the Reliable Equipment team to Team Herc. Our combined teams and resources position Herc Rentals to be a preeminent equipment rental partner throughout New England, serving a diverse mix of construction, industrial and government customers.”

Herc Rentals, based in Bonita Springs, Fla., is No. 3 on the RER 100.

About the Author

Michael Roth

Editor

Michael Roth has covered the equipment rental industry full time for RER since 1989 and has served as the magazine’s editor in chief since 1994. He has nearly 30 years experience as a professional journalist. Roth has visited hundreds of rental centers and industry manufacturers, written hundreds of feature stories for RER and thousands of news stories for the magazine and its electronic newsletter RER Reports. Roth has interviewed leading executives for most of the industry’s largest rental companies and manufacturers as well as hundreds of smaller independent companies. He has visited with and reported on rental companies and manufacturers in Europe, Central America and Asia as well as Mexico, Canada and the United States. Roth was co-founder of RER Reports, the industry’s first weekly newsletter, which began as a fax newsletter in 1996, and later became an online newsletter. Roth has spoken at conventions sponsored by the American Rental Association, Associated Equipment Distributors, California Rental Association and other industry events and has spoken before industry groups in several countries. He lives and works in Los Angeles when he’s not traveling to cover industry events.