American Rentals Continues Growth, Acquires Cole Equipment in Riverside, Calif.
American Rentals continues its strategic growth plan by acquiring Cole Equipment Inc. in Riverside, Calif. Cole Equipment, which was originally a Volvo Rents location, has been in business for more than 17 years, primarily serving dirt contractors from a large single location.
American Rentals is headquartered in Long Beach, Calif. The acquisition of Cole effectively complements American Rentals’ plan for growth in the Inland Empire area of southern California and bringing it closer to its goal of operating in each county in southern California.
“This acquisition adds substantial fleet and knowledgeable new team members to service American Rentals growing customer base,” said American Rentals president Tony Murray. Between its current locations, American Rentals continues to see double digit growth year over year, Murray said.
“This is just a step in our expansion over the next 12 months for American Rentals,” Murray said, adding that he is working on another acquisition. “This acquisition has been very successful and aids our continued growth by adding a centralized location in a metropolitan area with convenient freeway access allowing our fleet to serve more commercial locations.”
With five stores located in the Los Angeles, Orange, San Bernardino, San Diego and Riverside counties, American Rentals can serve customers anywhere in Southern California. Visit www.american-rentals.com
About the Author
Michael Roth
Editor
Michael Roth has covered the equipment rental industry full time for RER since 1989 and has served as the magazine’s editor in chief since 1994. He has nearly 30 years experience as a professional journalist. Roth has visited hundreds of rental centers and industry manufacturers, written hundreds of feature stories for RER and thousands of news stories for the magazine and its electronic newsletter RER Reports. Roth has interviewed leading executives for most of the industry’s largest rental companies and manufacturers as well as hundreds of smaller independent companies. He has visited with and reported on rental companies and manufacturers in Europe, Central America and Asia as well as Mexico, Canada and the United States. Roth was co-founder of RER Reports, the industry’s first weekly newsletter, which began as a fax newsletter in 1996, and later became an online newsletter. Roth has spoken at conventions sponsored by the American Rental Association, Associated Equipment Distributors, California Rental Association and other industry events and has spoken before industry groups in several countries. He lives and works in Los Angeles when he’s not traveling to cover industry events.