BrandSafway Acquires Brace Industrial Group
BrandSafway has acquired Brace Industrial Group, including Brace Integrated Services and Platinum Specialty Services, along with other affiliated Brace entities, effective August 2, 2021.
With more than 2,000 employees and 23 locations, Brace serves customers in the power, petrochemical, commercial construction and chemical markets. Brace provides scaffolding, insulation, fireproofing, heat tracing, industrial siding and decking, abrasive blasting, painting, specialty coatings, lead and asbestos abatement, concrete repair and refractory in the United States.
"Brace is an excellent fit for BrandSafway,” said Karl Fessenden, president and CEO of BrandSafway. “By working together, our combined companies will create more value for our customers, employees and investors. We can provide greater expertise with a deeper, more experienced bench and the broadest range of products and services in the industry. We will be able to deliver more for our customers than ever before.”
Combining with BrandSafway offers Brace several key advantages. “Brace will have the resources to accelerate its growth,” said Fessenden. “The company will also be able to take advantage of BrandSafway’s support structure — from engineering, product development and supply chain, to commercial operations, digital technology and project controls.”
“BrandSafway and Brace have important complementary strengths in key areas,” said Dave Witsken, president of BrandSafway’s Industrial, Energy and Commercial Division. “We have similar operating philosophies with an emphasis on safety and excellence in customer service. As we combine our strengths and work together, we can extend our footprint in strategic end markets and service lines, while our combined customers will have access to a larger inventory of equipment and a broader range of solutions.”
Through a network of 360 strategic locations across 30 countries and more than 38,000 employees, BrandSafway delivers a full range of forming, shoring, scaffolding, work access and industrial service solutions. BrandSafway supports maintenance and refurbishment projects as well as new construction and expansion plans with unmatched service from expert local labor and management. The company is No. 6 on the RER 100. For more information, visit www.brandsafway.com.
About the Author
Michael Roth
Editor
Michael Roth has covered the equipment rental industry full time for RER since 1989 and has served as the magazine’s editor in chief since 1994. He has nearly 30 years experience as a professional journalist. Roth has visited hundreds of rental centers and industry manufacturers, written hundreds of feature stories for RER and thousands of news stories for the magazine and its electronic newsletter RER Reports. Roth has interviewed leading executives for most of the industry’s largest rental companies and manufacturers as well as hundreds of smaller independent companies. He has visited with and reported on rental companies and manufacturers in Europe, Central America and Asia as well as Mexico, Canada and the United States. Roth was co-founder of RER Reports, the industry’s first weekly newsletter, which began as a fax newsletter in 1996, and later became an online newsletter. Roth has spoken at conventions sponsored by the American Rental Association, Associated Equipment Distributors, California Rental Association and other industry events and has spoken before industry groups in several countries. He lives and works in Los Angeles when he’s not traveling to cover industry events.