The Stansberry Firm Forms Strategic Partnership with Focus Strategies

Based in Austin, Texas, Focus Strategies is a premier middle-market investment bank dedicated to serving privately held businesses navigating capital raises and ownership transitions.
Oct. 1, 2025
2 min read
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Focus Strategies Investment Banking (focus-strategies.com) announced a new strategic partnership with The Stansberry Firm (thestansberryfirm.com), a long-time rental industry consulting firm. Gary Stansberry, president and founder of The Stansberry Firm, will continue with Focus Strategies as a strategic partner relating to all aspects of the rental industry. 

Based in Austin, Texas, Focus Strategies is a premier middle-market investment bank dedicated to serving privately held businesses navigating capital raises and ownership transitions. Since its founding in 1999, the firm has successfully closed more than $7 billion in transactions.

“The Stansberry Firm has facilitated numerous rental industry transactions over the years, with activity accelerating significantly post-COVID,” said Gary Stansberry. “Our small team has limited our capacity, often requiring us to turn away well-run businesses. Partnering with Focus Strategies allows us to serve a broader range of rental company owners, while preserving the personalized approach our clients have come to expect and appreciate. This includes businesses of all sizes across construction and industrial rentals, general tool rentals, party and event rentals, and specialty rental sectors. I am excited about the diversity of buyers that Focus Strategies can bring to the table, including private equity and other financial partners that may be new to the rental industry.”

With more than 140 completed transactions totaling more than $2 billion in value, Stansberry brings unmatched expertise and an extensive rental industry network to the partnership. His involvement positions Focus Strategies to deliver expanded opportunities and tailored advisory services to rental business owners in a rapidly evolving market.

“Gary will serve as a strategic partner and trusted advisor at Focus Strategies within the rental industry,” said Gary Valdez, president and CEO of Focus Strategies. “He has built his practice on the same values that define our firm, making this partnership a natural fit. His proven commitment to maximizing business value, combined with his extensive knowledge of the acquisition process and strong network in the rental industry, will be an incredible asset to our clients. We are excited to work alongside Gary, knowing he shares our hands-on approach and dedication to client success.” 

Stansberry is also a prolific writer who has contributed more than a dozen feature articles to RER, as well as other trade publications. Here is a recent article by Stansberry:

https://www.rermag.com/mergers-acquisitions/media-gallery/55245281/can-independent-rental-companies-survive

 

About the Author

Michael Roth

Editor

Michael Roth has covered the equipment rental industry full time for RER since 1989 and has served as the magazine’s editor in chief since 1994. He has nearly 30 years experience as a professional journalist. Roth has visited hundreds of rental centers and industry manufacturers, written hundreds of feature stories for RER and thousands of news stories for the magazine and its electronic newsletter RER Reports. Roth has interviewed leading executives for most of the industry’s largest rental companies and manufacturers as well as hundreds of smaller independent companies. He has visited with and reported on rental companies and manufacturers in Europe, Central America and Asia as well as Mexico, Canada and the United States. Roth was co-founder of RER Reports, the industry’s first weekly newsletter, which began as a fax newsletter in 1996, and later became an online newsletter. Roth has spoken at conventions sponsored by the American Rental Association, Associated Equipment Distributors, California Rental Association and other industry events and has spoken before industry groups in several countries. He lives and works in Los Angeles when he’s not traveling to cover industry events.

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