VitalEdge Technologies Acquires Integrated Rental to Accelerate Dealer Growth
VitalEdge Technologies, a provider of heavy equipment dealer management solutions, announced the acquisition of Integrated Rental, a rental platform. This strategic partnership strengthens VitalEdge’s position as provider of solutions across every major phase of operations for heavy equipment dealers.
As a result of macroeconomic trends, rental is one of the fastest growing segments of the equipment industry. The VitalEdge and Integrated Rental combination supports dealers to capitalize on this trend, allowing them to maintain full integration of their new, rental, parts and service revenue streams with their core dealer management solution.
“VitalEdge has been the leader in dealer-centric software for more than two decades because of our continual commitment to deliver best-in-class solutions to heavy equipment dealers across every aspect of their business,” said VitalEdge Technologies CEO Vikram Savkar. “Under the leadership of Alise Moncure, Integrated Rental has become unquestionably the market leader in providing a feature-rich, easy-to-use, reliable rental management solution to our customers. Over the past few years as partners, our organizations have collaborated closely to deliver our customers a superb end-to-end experience. By bringing Integrated Rental fully into the VitalEdge family, we will be able to drive deeper integration, co-innovation, and dealer service that will deliver even stronger value to dealers with ambitious long-term growth goals. I admire what Alise and her team have accomplished and am looking forward to working with the full Integrated Rental team as part of our expanding culture.”
“Integrated Rental has been a close and collaborative partner of VitalEdge for several years. Together we have helped dealers strengthen and modernize all of their operations to underpin flexibility and growth,” said Alise Moncure, CEO of Integrated Rental. “VitalEdge is a recognized market leader in our space, and has a forward-looking, customer-centered vision for growth that we are excited to become a key part of. The cultural alignment between our organizations is extremely strong. I’m proud of what our team has accomplished over the past many years, and equally excited at what we will be able to accomplish moving forward as a part of VitalEdge.”
Moncure joins leadership team
Moncure will join the VitalEdge leadership team as president of expansion markets, in which role she will lead VitalEdge’s efforts in rental as well as other markets where VitalEdge sees significant growth potential. All Integrated Rental employees will join the VitalEdge team.
VitalEdge Technologies has more than 900 employees across offices in North Carolina, Massachusetts, Ontario, Japan, Australia, and India. Its e-Emphasys ERP and IntelliDealer software suites connect every aspect of dealership operations, providing real-time insights that increase efficiency, customer satisfaction, and profitability. For more information, visit www.VitalEdge.com.
About the Author
Michael Roth
Editor
Michael Roth has covered the equipment rental industry full time for RER since 1989 and has served as the magazine’s editor in chief since 1994. He has nearly 30 years experience as a professional journalist. Roth has visited hundreds of rental centers and industry manufacturers, written hundreds of feature stories for RER and thousands of news stories for the magazine and its electronic newsletter RER Reports. Roth has interviewed leading executives for most of the industry’s largest rental companies and manufacturers as well as hundreds of smaller independent companies. He has visited with and reported on rental companies and manufacturers in Europe, Central America and Asia as well as Mexico, Canada and the United States. Roth was co-founder of RER Reports, the industry’s first weekly newsletter, which began as a fax newsletter in 1996, and later became an online newsletter. Roth has spoken at conventions sponsored by the American Rental Association, Associated Equipment Distributors, California Rental Association and other industry events and has spoken before industry groups in several countries. He lives and works in Los Angeles when he’s not traveling to cover industry events.