Rent Equip and Bertling Equipment Rental Merge in Central Texas
Rent Equip and Bertling Equipment Rental have announced jointly the combination of the two companies into a single entity, creating a unified organization dedicated to serving the equipment rental needs of the entire Central Texas region. This strategic combination brings together two leading independent rental companies in the Austin and San Antonio markets, establishing a powerhouse in equipment rental solutions, said the company in a statement on LinkedIn. Blake Bertling joins the combined company as vice president, Central / South Texas and will also join the board of directors.
Rent Equipment is headquartered in Austin, Texas, with four branches: North Austin and South Austin, Marble Falls and Bee Cave, Texas. Bertling has branches in New Braunfels and Seguin, Texas
Blake Bertling expressed his excitement about the two companies joining forces. “We are incredibly proud of the legacy we’ve built at Bertling Equipment Rental over the past two decades,” he said. “Our success is a testament to the trust of our employees and customers, and to the partnership with my wife, Jennifer. Joining forces with Rent Equip, a company that shares our commitment to excellence, allows us to enhance our service to longtime customers while fueling future growth. We’re thrilled about this partnership and ready to accelerate our mission to 'Keep Texas Growing!'”
“The combination of our two outstanding companies makes so much sense,” said Shane Walsh, Rent Equipment president. “Our complementary fleets, complementary customer bases and complementary geographic coverage make this a win for everyone involved, especially our customers in the Central Texas area. Our immediate focus is to continue providing the same outstanding service and equipment that have become the hallmark of both organizations. We look forward to working with Blake and his team to help keep Texas growing!”
Walsh expects all Bertling Equipment Rental branches will eventually operate under a unified Rent Equip brand. The new company will form one of the largest independent equipment rental companies operating in central Texas. With the completion of this merger, Rent Equip expects to land inside the RER 100, the company said.
About the Author
Michael Roth
Editor
Michael Roth has covered the equipment rental industry full time for RER since 1989 and has served as the magazine’s editor in chief since 1994. He has nearly 30 years experience as a professional journalist. Roth has visited hundreds of rental centers and industry manufacturers, written hundreds of feature stories for RER and thousands of news stories for the magazine and its electronic newsletter RER Reports. Roth has interviewed leading executives for most of the industry’s largest rental companies and manufacturers as well as hundreds of smaller independent companies. He has visited with and reported on rental companies and manufacturers in Europe, Central America and Asia as well as Mexico, Canada and the United States. Roth was co-founder of RER Reports, the industry’s first weekly newsletter, which began as a fax newsletter in 1996, and later became an online newsletter. Roth has spoken at conventions sponsored by the American Rental Association, Associated Equipment Distributors, California Rental Association and other industry events and has spoken before industry groups in several countries. He lives and works in Los Angeles when he’s not traveling to cover industry events.