Ruthmann Reachmaster Rolf Kulawik, Ebbe Christensen And Uwe Strotmann Agreed The Acquisition

Ruthmann Acquires Aerial Distributor Reachmaster

March 15, 2020
Ruthmann, a manufacturer of truck-mounted and tracked aerial work platforms, announced at the Conexpo show in Las Vegas that it has acquired its longstanding sales and service partner Reachmaster Inc. from Ebbe Christensen through a 100% share buyout.

Ruthmann, a manufacturer of truck-mounted and tracked aerial work platforms, announced at the Conexpo show in Las Vegas that it has acquired its longstanding sales and service partner Reachmaster Inc. from Ebbe Christensen through a 100 percent share buyout. The company will operate under the new name Ruthmann ReachMaster North America L.P.

ReachMaster Inc. has been a leading provider of compact aerial equipment and material handling equipment in North America for the past 20 years, and has for more than 10 years successfully marketed the Ruthmann Bluelift tracked-mounted mobile elevating work platforms in the U.S. and Canada.     

Ebbe Christensen, who was previously president of ReachMaster Inc, will head up the new company as its president and CEO. Rolf Kulawik (managing director of Ruthmann GmbH & Co. KG) will assume the position as chairman of the board with Uwe Strotmann (head of sales at Ruthmann GmbH & Co. KG and previously president of Ruthmann North America L.P.) as executive board member, and will make up the executive management group of the company.     

In addition to the executive management group, the daily management group will be made up by Tom Goyer (previously vice president of Ruthmann North America L.P.) who will continue as vice president of sales for truck-mounted equipment along with Tom McKendree (previously national sales manager for ReachMaster Inc.) who will continue as vice president of sales for compact lift and material handling. Finally, Conrad Juliao (previously logistics manager for ReachMaster Inc.) is promoted to vice president of operations. The new company will operate from ReachMaster’s new facility in Porter, Texas, a suburb of Houston.

“Ruthmann benefits from many years of experience and a large network,” said Rolf Kulawik. “This enables us greater access to the North American market. We welcome the ReachMaster employees to the Ruthmann family and look forward to expand the company together.”     

“With this acquisition, we will adopt and expand ReachMaster’s existing operational framework,” said Strotmann. “Additional jobs in sales and service will be created. This is another major milestone in Ruthmann’s ongoing internationalization strategy.”        

“The Ruthmann products fit perfectly in the North American market place,” said Goyer. “Together with the extended team and the experience of the ReachMaster employees, we look forward to offering the best of everything in one, coordinated package: High performance, top quality, superb service and customer support.”   

Ebbe Christensen, who is also the acting chair of IPAF’s North American Regional Council, is excited about the new position as President & CEO of Ruthmann ReachMaster North America: “After eight years as an independent distributor it was a natural evolution for our team to partner up with Ruthmann, following years of very successful and always familiar partnership with Ruthmann. I am very delighted to see ReachMaster become a fully integrated part of the Ruthmann Group. The new company will represent the strongest line up of high-quality aerial lift products in North America, bringing added value to our customers on all levels. This new partnership will not only bring an unmatched product portfolio to the market but expand business relationships across the industry from the rental market to end-users. We are excited to expand our footprint in the industry, while we continue to represent our current lines and provide sales and service to all our customers as usual.”     

Ruthmann builds ANSI A92.2 compliant truck-mounted aerials in working heights of 75 feet (23 meters) to 295 feet (90 meters) and ANSI A92.2 compliant tracked platforms known as Bluelift in working heights of 39 feet (11 meters) to 102 feet (31 meters).     

ReachMaster Inc. has since 2012 been an independent exclusive North American distributor, owned by Ebbe Christensen. The company represents Falcon Lifts, Ruthmann Bluelift, Denka Lift, PB Lifttechnik, Almac and Winlet. The company has 20 years’ experience as compact lift distributors in North America.