ReachMaster Now Known as Ruthmann ReachMaster North America L.P.
ReachMaster, a well-known provider of compact aerial and material handling equipment, is now operating under the new name Ruthmann ReachMaster North America L.P. This change took effect August 1.
Ruthmann, a global leading manufacturer of truck-mounted and track-based compact aerial work platforms, has acquired its long-standing sales and service partner ReachMaster Inc. from Ebbe Christensen. ReachMaster Inc. has been a leading provider of compact aerial equipment and material handling equipment in North America for the past 20 years, and has for more than 10 years successfully marketed the Ruthmann Bluelift tracked-mounted aerial platforms in the U.S. and Canada.
The address for billings and delivery: RUTHMANN ReachMaster North America L.P., 25203 Kelly Road, Porter, Texas 77365.
The new company benefits from many years of experience and an extensive industry network.
“We thank you for the cooperation so far and look forward to expanding the company together with you as our strong and valued partner,” wrote Christensen in a statement and letter to the company’s business partners. Christensen will continue with the company as president and CEO.
About the Author
Michael Roth
Editor
Michael Roth has covered the equipment rental industry full time for RER since 1989 and has served as the magazine’s editor in chief since 1994. He has nearly 30 years experience as a professional journalist. Roth has visited hundreds of rental centers and industry manufacturers, written hundreds of feature stories for RER and thousands of news stories for the magazine and its electronic newsletter RER Reports. Roth has interviewed leading executives for most of the industry’s largest rental companies and manufacturers as well as hundreds of smaller independent companies. He has visited with and reported on rental companies and manufacturers in Europe, Central America and Asia as well as Mexico, Canada and the United States. Roth was co-founder of RER Reports, the industry’s first weekly newsletter, which began as a fax newsletter in 1996, and later became an online newsletter. Roth has spoken at conventions sponsored by the American Rental Association, Associated Equipment Distributors, California Rental Association and other industry events and has spoken before industry groups in several countries. He lives and works in Los Angeles when he’s not traveling to cover industry events.