Alta Equipment Group Acquires Flagler; Will Offer Volvo CE from Seven Florida Locations
Alta Equipment Group, a leading provider of premium industrial and construction equipment and related services has purchased the assets of Flagler Construction Equipment and will offer Volvo Construction Equipment from seven locations in Florida. The Detroit-based company now has locations in Tampa, Orlando, Fort Meyers, Jacksonville, Lake City, Miami and Davie, Fla. The acquisition, which is representative of Alta’s market expansion strategy, was completed on February 14.
As Alta takes over the distribution of Volvo CE products in all of Florida east of the Apalachicola River and in 12 counties in southern Georgia, it will ensure customers have access to a diverse portfolio of premium equipment while increasing the fleets of new, used and rental equipment in the state. The company will also improve the management of the spare parts inventory and enhance the quality of customer support in the region.
“We are excited to offer Floridians our expertise as a customer-solution company, focused on providing excellent service,” said Rob Chiles, president Construction Equipment Group, Alta Equipment Company. “As a recent publicly traded company, our access to the capital market will allow us to make investments that aim to meet the high demands for construction equipment and support in the state.”
Alta is an award-winning dealer with a reputation for innovation and a capacity to provide solutions. A member of the Volvo CE network since 2009, Alta has been successful in expanding its territory. In 2017 the company was appointed as the Volvo CE dealer for Central and Northern Illinois and increased market share in the region, operating from 25 locations. In 2018, Alta was recognized as Volvo CE’s “Dealer of the Year.”
“Alta will upgrade our capabilities and create a unique opportunity for us to grow in Florida,” said Stephen Roy, senior vice president North America, Volvo CE. “They are a proven, successful dealer group who have elevated the standards of every region they work in. We are confident that their expansion will benefit not only our customers in Florida, but our entire dealer network.”
About the Author
Michael Roth
Editor
Michael Roth has covered the equipment rental industry full time for RER since 1989 and has served as the magazine’s editor in chief since 1994. He has nearly 30 years experience as a professional journalist. Roth has visited hundreds of rental centers and industry manufacturers, written hundreds of feature stories for RER and thousands of news stories for the magazine and its electronic newsletter RER Reports. Roth has interviewed leading executives for most of the industry’s largest rental companies and manufacturers as well as hundreds of smaller independent companies. He has visited with and reported on rental companies and manufacturers in Europe, Central America and Asia as well as Mexico, Canada and the United States. Roth was co-founder of RER Reports, the industry’s first weekly newsletter, which began as a fax newsletter in 1996, and later became an online newsletter. Roth has spoken at conventions sponsored by the American Rental Association, Associated Equipment Distributors, California Rental Association and other industry events and has spoken before industry groups in several countries. He lives and works in Los Angeles when he’s not traveling to cover industry events.