Alta Equipment Florida Adds Six New Equipment Lines
Alta Equipment Florida, formerly Flagler Equipment, an industry leader in specialized construction equipment sales, parts, service and rentals, has expanded its construction original equipment manufacturer portfolio with six new premium brands -- Merlo, Avant, Bergmann, Carlson, Roadtec and Peterson. Alta Equipment Florida’s product portfolio now features 15 major OEM brands including, Volvo, Avant, Indeco, Towmaster, KPI-JCI, Toro, SDLG and Trail King.
Alta Equipment Group CEO Ryan Greenawalt said, “The expansion of our brand footprint in Florida continues to position Alta as the most comprehensive distributor of high-end construction equipment products in the Southeast. By further diversifying our portfolio of segment brands, Alta has the most diverse portfolio of segment brands which provides ample inventory and quality services to customers throughout the region.”
Already one of the top-performing Volvo Construction Equipment dealers in the United States, Alta expanded its territory into Florida in February 2020 with the acquisition of the assets of Flagler Construction Equipment.
“Alta has dramatically increased our fleet of new, used and rental equipment while creating a new standard of product support for our customers,” said Tommy Ball, executive vice-president, Alta Equipment Florida. “With the addition of six more premier equipment lines, and growing, Alta is the clear choice as the premier one-stop-shop for all construction equipment, parts and service.”
Alta owns and operates one of the largest integrated equipment dealership platforms in the U.S. Alta has operated as an equipment dealership for 35 years and has developed a branch network that includes 51 total locations across Michigan, Illinois, Indiana, New England, New York, Virginia and Florida. Alta offers its customers a one-stop-shop for most of their equipment needs by providing sales, parts, service, and rental functions under one roof. More information can be found at www.altaequipment.com
Alta Equipment, Livonia, Mich., is No. 39 on the RER 100.
About the Author
Michael Roth
Editor
Michael Roth has covered the equipment rental industry full time for RER since 1989 and has served as the magazine’s editor in chief since 1994. He has nearly 30 years experience as a professional journalist. Roth has visited hundreds of rental centers and industry manufacturers, written hundreds of feature stories for RER and thousands of news stories for the magazine and its electronic newsletter RER Reports. Roth has interviewed leading executives for most of the industry’s largest rental companies and manufacturers as well as hundreds of smaller independent companies. He has visited with and reported on rental companies and manufacturers in Europe, Central America and Asia as well as Mexico, Canada and the United States. Roth was co-founder of RER Reports, the industry’s first weekly newsletter, which began as a fax newsletter in 1996, and later became an online newsletter. Roth has spoken at conventions sponsored by the American Rental Association, Associated Equipment Distributors, California Rental Association and other industry events and has spoken before industry groups in several countries. He lives and works in Los Angeles when he’s not traveling to cover industry events.