Middle East rental giant Byrne Equipment Rental has placed an order for 166 Genie mobile elevating work platforms as part of a huge investment driving its expansion into the mobile access sector. Comprising a broad mix of Genie’s latest scissorlifts and telescopic and articulating boomlifts, Byrne Equipment Rental received delivery of an initial 34 units in January, including its first Genie Xtra Capacity boomlifts. Completing this delivery will be an additional 132 machines by the end of March 2019.
Founded 27 years ago, Byrne Equipment Rental has grown steadily to become one of the Gulf Cooperation Countries largest and most diverse rental and leasing companies, supporting customers in construction, infrastructure, oil and gas, power generators, manufacturing and event, and more. Already a major player in portable buildings and compressors, the company decided last year to invest in aerial equipment.
“In recent years, demand for access equipment has grown dramatically throughout the Middle East,” said Steve Caygill, regional general manager, Byrne Equipment Rental. “This is where we see access as yet another rental and lease solution that complements our established business model and more importantly it underscores our supply capability in the equipment rental field as a true ‘one-stop-shop.’ As the market matures here in the GCC, we have seen a sizeable shift in demand for operational efficiency from our clients. With this comes the requirement for them to operate faster and more cost-effectively, hence the need for suppliers that we can trust both in terms of best-in-class products, the scale and caliber of the supply chain, and local after-sales support coverage that dovetails into our culture of always adding benefit to our client’s expectations.
“In every aspect, Genie ticks all the right boxes as a major global equipment brand. In addition to the production capacity of factories in the United States, Europe and China capable of ensuring the on-time delivery of a consistently high quality product, with the presence of a responsive local sales team and strong authorized service provider network, Genie provides Byrne Equipment Rental the peace of mind in ramping up on this major investment initiative.”
“Byrne Equipment Rental demonstrated great discernment every step of the way leading to its final purchase decision,” said Johan Gericke, Genie territory sales manager, Terex AWP Middle East. “Our team here is particularly proud to have been chosen by Byrne Equipment Rental, and we look forward to supporting them in every way possible to help ensure the success of their mobile access venture in the long term.”