Case to Present New Generation of Machines at ARA Show
Case Construction Equipment is rolling into 2024 fully loaded with new iron work tools and support to help rental companies succeed. The company will highlight its next generation of practical innovation machinery at The ARA Show in Booth 4651 in New Orleans, La., February 18-21 — marking a new era of Case innovation in the equipment rental industry.
Launching more than 30 new machines released in the past year, Case will showcase its latest models and product lines, including backhoe loaders, mini-excavators, mini track loaders, small articulated loaders and more. Equipment like the Utility Plus backhoe loader will be on display for the rental market, along with a wide range of new attachments.
“The equipment rental industry is an extremely competitive space, and to keep ahead, rental businesses need versatile equipment and strong dealer support that can deliver a bigger return on their investments,” says Terry Dolan, vice president, North America, Case Construction Equipment. “That’s why Case has revamped its lineup with new swift, smart, smooth machines that pack more punch for the price, and we’re backing those machines with unmatched support across North America.”
Case has added telematics throughout its model lineup on nearly all machines, with five years of coverage at no cost to the customer, allowing rental businesses to validate hours of use and build timely preventive maintenance into their schedules.
Utility Plus backhoe loader offers powerful performance
Among the show highlights, the Case Utility Plus backhoe loader delivers full-sized backhoe performance in a flexible, efficient platform designed to be easy to own and maintain and easy on the bottom line. Designed for landscaping, agriculture, general construction, utility work and more, this 74-horsepower machine focuses on simplicity while also offering options such as Extendahoe and attachment performance via one-way auxiliary hydraulics — letting rental businesses build up from a simple base model to a machine that does more.
The backhoe loader also features a roomy cab with excellent sightlines to all work areas, ease of service with a maintenance-free emissions system (no DPF or DEF) and easy controls. Mechanical and pilot controls are also available to accommodate varying operator preferences.
New small articulated loader, mini track loader
As part of a brand-new product line launched in 2023, the telescopic SL12 TR small articulated loader will appear at The ARA Show for the first time. The SL12 TR delivers an extra-long reach for customers who need to load trucks or move material in hard-to-reach places.
This flexible machine offers powerful capabilities while minimizing turf damage, thanks to the articulated steering. Case offers more than 110 Case attachments.
Also on display for the first time at The ARA Show, the TL100 stand-on mini track loader packs a big range of capabilities into a small, easy-to-transport machine. With construction-grade features and more than 40 attachments available, this versatile model offers rental businesses a platform for minimizing manual work at a lower total cost of ownership. With a rated operating capacity of 1,000 pounds, the TL100 can handle the work of multiple laborers on jobs like digging, earth moving, setting fence posts, grappling brush and grading.
More machines
Other highlights include new operator-friendly mini excavators (including an all-electric model), popular B Series compact track loader models and a high-performance rough-terrain forklift with a brand-new option for a factory designed, built and installed cab. A wide range of attachments will also be on display, including buckets, hydraulic compactors, augers and root grapples.
“We’ve been working hard to bring new machines to the rental market,” Dolan says. “With so many versatile new machines, there’s never been a better time to grow your rental business with Case.”
For more information visit www.casece.com/northamerica/en-us/resources/events/the-ara-show-2024/case-construction-equipment.
About the Author
Michael Roth
Editor
Michael Roth has covered the equipment rental industry full time for RER since 1989 and has served as the magazine’s editor in chief since 1994. He has nearly 30 years experience as a professional journalist. Roth has visited hundreds of rental centers and industry manufacturers, written hundreds of feature stories for RER and thousands of news stories for the magazine and its electronic newsletter RER Reports. Roth has interviewed leading executives for most of the industry’s largest rental companies and manufacturers as well as hundreds of smaller independent companies. He has visited with and reported on rental companies and manufacturers in Europe, Central America and Asia as well as Mexico, Canada and the United States. Roth was co-founder of RER Reports, the industry’s first weekly newsletter, which began as a fax newsletter in 1996, and later became an online newsletter. Roth has spoken at conventions sponsored by the American Rental Association, Associated Equipment Distributors, California Rental Association and other industry events and has spoken before industry groups in several countries. He lives and works in Los Angeles when he’s not traveling to cover industry events.