Sinoboom Presents Winner of ARA Show Scissor Lift Giveaway
Sinoboom North America announced Roger Roberson of Arrow Lift Rentals as the winner of its ARA Show Scissor Lift Giveaway. Sinoboom delivered the 1330SE lift to the winner at Arrow Lift Rentals’ Dallas location. Roberson, who serves as vice president of fleet and service operations, and Arrow Lift Rentals vice president of operations, Sarah Bolich, were on site to receive the new Sinoboom 1330SE lift (pictured above). Arrow Lift Rentals, a family-operated business that has served the Dallas/Fort Worth area for more than 30 years, is excited to add the new Sinoboom scissor lift to its rental fleet.
In celebration of Sinoboom North America’s first American Rental Association show, Sinoboom offered the chance to win a new 1330SE electric scissor lift during exhibition hours. The 1330SE model was chosen for the giveaway contest because of its popularity in the construction rental market and the opportunities for use in the event rental industry.
A popular low-level access product, the Sinoboom 1330SE is ready for indoor, lightweight applications that need a compact footprint with a maximum working height of 19 feet. All Sinoboom models meet the new ANSI A92 specification.
About the Author
Michael Roth
Editor
Michael Roth has covered the equipment rental industry full time for RER since 1989 and has served as the magazine’s editor in chief since 1994. He has nearly 30 years experience as a professional journalist. Roth has visited hundreds of rental centers and industry manufacturers, written hundreds of feature stories for RER and thousands of news stories for the magazine and its electronic newsletter RER Reports. Roth has interviewed leading executives for most of the industry’s largest rental companies and manufacturers as well as hundreds of smaller independent companies. He has visited with and reported on rental companies and manufacturers in Europe, Central America and Asia as well as Mexico, Canada and the United States. Roth was co-founder of RER Reports, the industry’s first weekly newsletter, which began as a fax newsletter in 1996, and later became an online newsletter. Roth has spoken at conventions sponsored by the American Rental Association, Associated Equipment Distributors, California Rental Association and other industry events and has spoken before industry groups in several countries. He lives and works in Los Angeles when he’s not traveling to cover industry events.