ARA Offers First Rental Innovation Conference in Dallas

This high-impact, in-person event features two full days of education sessions, networking and exhibits focused on the latest technology and innovations to advance the equipment rental industry.
Jan. 9, 2022
2 min read
Graphic by American Rental Association
Ara Rental Innovation Conference Exhibits Graphic 2022 61db7144ebacb

The American Rental Association is preparing its first-ever Rental Innovation Conference & Exhibits, scheduled for March 9 & 10, 2022.

This high-impact, in-person event features two full days of education sessions, networking and exhibits focused on the latest technology and innovations to advance the equipment rental industry. This is the first event of its kind — and the only in-person, ARA-hosted event in 2022.   

ARA’s Rental Innovation Conference & Exhibits is designed to connect rental businesses with solutions to stay competitive and relevant in a rapidly changing world. There will be something for everyone looking to capitalize on the best technologies and tools to move their business forward.

The rental innovation conference will include hands-on product and technology exhibits and live demonstrations on the exhibit floor stage by equipment manufacturers and technology companies. Attendees can explore new equipment, software and services — and experience them in person. This is also a buying conference, so attendees can place orders for purchase.

Education sessions, included with registration, will give attendees essential tools to move their business forward and offer strategic approaches to implementing technology. From customer retention and fleet management to managing change and the digital environment, speakers will cover current trends and what they mean for the rental business of tomorrow.

“We are so excited for ARA’s only live conference in 2022, and we hope attendees enjoy this incredible opportunity to network and share best practices with their rental peers and industry leaders,” said Tom Doyle, ARA vice president, association program development. “Our hope is that people gain a better understanding of the latest and greatest rental technologies and how they can improve efficiency, elevate their customer experience and create untapped revenue opportunities.”

Education sessions, exhibits and networking events are all located onsite at the Gaylord Texan Resort & Conference Center in Grapevine, Texas.

Attendee registration for the Rental Innovation Conference & Exhibits opens online on January 10. Special pricing is offered for those who register before January 31. Visit ARA’s conference website at www.ararental.org/Rental-Innovation-Conference-Exhibits to learn more. 

About the Author

Michael Roth

Editor

Michael Roth has covered the equipment rental industry full time for RER since 1989 and has served as the magazine’s editor in chief since 1994. He has nearly 30 years experience as a professional journalist. Roth has visited hundreds of rental centers and industry manufacturers, written hundreds of feature stories for RER and thousands of news stories for the magazine and its electronic newsletter RER Reports. Roth has interviewed leading executives for most of the industry’s largest rental companies and manufacturers as well as hundreds of smaller independent companies. He has visited with and reported on rental companies and manufacturers in Europe, Central America and Asia as well as Mexico, Canada and the United States. Roth was co-founder of RER Reports, the industry’s first weekly newsletter, which began as a fax newsletter in 1996, and later became an online newsletter. Roth has spoken at conventions sponsored by the American Rental Association, Associated Equipment Distributors, California Rental Association and other industry events and has spoken before industry groups in several countries. He lives and works in Los Angeles when he’s not traveling to cover industry events.

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