The California Rental Association’s Virtual Rental Rally Trade Show is continuing. It began January 25 and will close on February 25. Admission is free to rental companies and attendees can visit the online booths of about 50 participating suppliers.
Each online booth contains information about the companies’ products, links to live chats, pictures and, in many cases, videos and video galleries of the products at work. Visitors can click on to the exhibitors’ social media sites, program appointments and access special show discounts. Quite a few exhibitors are offering raffle prizes.
Michael Roth has covered the equipment rental industry full time for RER since 1989 and has served as the magazine’s editor in chief since 1994. He has nearly 30 years experience as a professional journalist. Roth has visited hundreds of rental centers and industry manufacturers, written hundreds of feature stories for RER and thousands of news stories for the magazine and its electronic newsletter RER Reports. Roth has interviewed leading executives for most of the industry’s largest rental companies and manufacturers as well as hundreds of smaller independent companies. He has visited with and reported on rental companies and manufacturers in Europe, Central America and Asia as well as Mexico, Canada and the United States. Roth was co-founder of RER Reports, the industry’s first weekly newsletter, which began as a fax newsletter in 1996, and later became an online newsletter. Roth has spoken at conventions sponsored by the American Rental Association, Associated Equipment Distributors, California Rental Association and other industry events and has spoken before industry groups in several countries. He lives and works in Los Angeles when he’s not traveling to cover industry events.
