EquipmentShare Acquires Six Trekker Tractor Locations and Assets; Launches Case Power & Equipment of Florida
Fast-growing EquipmentShare has acquired the equipment fleet and operations of six Trekker Tractor locations in Florida, and will go to business with its construction equipment sales and service operations as Case Power & Equipment of Florida. The new entity will be the official Case Construction Equipment dealer operating out of Miami, West Palm Beach, Orlando, Jacksonville, Tampa and Fort Myers. Case Power & Equipment of Florida will offer the full line of Case products and services and will operate independently of EquipmentShare’s rental operations in the state.
“The Florida construction market is one of the fastest-growing and most diverse in North America, and the new Case Power & Equipment of Florida locations operated by EquipmentShare bring a whole new approach and dedication to construction equipment in the region,” said Terry Dolan, vice president — North America, Case Construction Equipment. “The company brings a fresh, technology-driven approach to equipment sales and service that will highlight the innovative solutions Case is bringing to market, while also supporting the uptime and productivity of existing Case customers in Florida.”
“The well-established brand and history that Case brings to the table paired with our innovative approach to solving contractor problems make Case Power & Equipment of Florida the source for construction equipment,” said Jabbok Schlacks, CEO and co-founder, EquipmentShare. “We also share a commitment to supporting and giving back to the communities we work in — we look forward to working with businesses all throughout the state of Florida to deliver equipment solutions and service that will take the local construction market to the next level.”
The acquisition and name change are effective immediately, and Case Power & Equipment of Florida now represents the new, used, parts and service businesses for Case at these six locations — also effective immediately.
Though the name “Trekker Tractor” will remain with the Trekker Group, a company established in 1955 that sells, rents and services major brands of construction equipment, substantially all of the assets and its operations at these locations will be rebranded and integrated into EquipmentShare’s T3 technology platform.
“It’s an honor to be able to join forces with these team members and build upon the outstanding reputation they’ve created in Florida,” EquipmentShare CEO and co-founder Jabbok Schlacks said. “This expansion will support the growing demand that we are experiencing in the region. A readily available fleet combined with a knowledgeable hardworking team already on the ground will accelerate our ability to bring a new tech-powered rental experience to more customers in the area. And we look forward to supporting the existing network of Trekker Tractor customers in the region with their equipment and service needs.”
The acquisition increases EquipmentShare’s presence in strategically important markets in Florida. The newly acquired sites bring EquipmentShare’s Florida presence to nine locations.
Still Trekking After All These Years
Trekker Group’s founding partners are part of the legacy of Puerto Rico Wire Group, which was established in 1955 by Jose Cestero Jimenez and Sara Yordan Fonalleras. In 2010, Puerto Rico Wire Group’s leadership founded Trekker Tractor in Florida. Trekker Tractor, which also serves the southeastern region of the United States, has been operated by three family generations. The assets and operations from the six locations newly acquired by EquipmentShare have served construction, utility and industrial customers in Florida — most recently as the flagship sales and service locations for Case, as well as other brands.
“For the past 10 years, I’ve had the privilege of working with outstanding individuals at Trekker Tractor,” Jose Cestero Ramirez, CEO of Puerto Rico Wire Group, said. “We have developed close relationships with our partners, brands and each other for the past 60 years. I have full confidence that those relationships will continue to flourish with this acquisition. Our employees have a long history of providing our customers with the absolute best experience possible, and now, our employees can help make history with a growing business forging a new path in the equipment industry.”
The Trekker Group remains a major player in construction equipment sales and rentals in Florida and Puerto Rico. Visit https://www.trekkergroup.com/
To learn more about the full line of products and services offered by Case, visit CaseCE.com. For more information on EquipmentShare, visit equipmentshare.com.
About the Author
Michael Roth
Editor
Michael Roth has covered the equipment rental industry full time for RER since 1989 and has served as the magazine’s editor in chief since 1994. He has nearly 30 years experience as a professional journalist. Roth has visited hundreds of rental centers and industry manufacturers, written hundreds of feature stories for RER and thousands of news stories for the magazine and its electronic newsletter RER Reports. Roth has interviewed leading executives for most of the industry’s largest rental companies and manufacturers as well as hundreds of smaller independent companies. He has visited with and reported on rental companies and manufacturers in Europe, Central America and Asia as well as Mexico, Canada and the United States. Roth was co-founder of RER Reports, the industry’s first weekly newsletter, which began as a fax newsletter in 1996, and later became an online newsletter. Roth has spoken at conventions sponsored by the American Rental Association, Associated Equipment Distributors, California Rental Association and other industry events and has spoken before industry groups in several countries. He lives and works in Los Angeles when he’s not traveling to cover industry events.