Crystal Tractor Supercenters of Florida Join Takeuchi’s Dealer Network
Takeuchi-US, an innovative global leader in compact equipment, has expanded its North American dealer network with three Crystal Tractor Supercenter locations in Chiefland, Spring Hill and Ocala, Fla. These locations will now carry the full line of Takeuchi excavators, compact track loaders and wheel loaders. They will also provide equipment rentals, replacement parts and serve as authorized Takeuchi equipment repair centers for customers throughout a six-county region in West Central Florida.
Owned by father-son team Steve and Justin Lamb, Crystal Tractor Supercenters are part of Crystal Motorsports, LLC, a subsidiary of Crystal Motor Car Co. headquartered in Homosassa, Fla. Steve Lamb founded the company as an automobile franchise back in 1984, and since then, it has expanded to include other automobile, heavy equipment and motorcycle dealerships.
“We’re very pleased to join Takeuchi’s growing dealer family,” said Steve Lamb, president of Crystal Motor Car Co. “For more than 35 years, we’ve worked hard to earn the respect and trust of our customers here in Florida. Now, we’ll be taking what we’ve learned over time and applying it to Takeuchi’s exceptional equipment. We look forward to helping our current and future customers learn how much more productive they can be with Takeuchi machines.”
Each of the three Crystal Tractor Supercenters will utilize six inside salespeople and three outside salespeople to support the Takeuchi product line. These individuals will also attend a special Takeuchi sales training, and at least one salesperson from each location will attend Takeuchi’s Corporate Sales School, tentatively scheduled for Spring 2021. There will be a minimum of one Takeuchi-trained technician at each location as well.
“With a reputation for outstanding equipment sales and service, the owners and staff at Crystal Tractor Supercenters are well positioned to help us increase our market share in Florida,” said Henry Lawson, director of sales for Takeuchi-US. “We look forward to working with everyone at Crystal Tractor Supercenters and supporting their efforts as they encourage more Floridians to discover the Takeuchi difference.”
About the Author
Michael Roth
Editor
Michael Roth has covered the equipment rental industry full time for RER since 1989 and has served as the magazine’s editor in chief since 1994. He has nearly 30 years experience as a professional journalist. Roth has visited hundreds of rental centers and industry manufacturers, written hundreds of feature stories for RER and thousands of news stories for the magazine and its electronic newsletter RER Reports. Roth has interviewed leading executives for most of the industry’s largest rental companies and manufacturers as well as hundreds of smaller independent companies. He has visited with and reported on rental companies and manufacturers in Europe, Central America and Asia as well as Mexico, Canada and the United States. Roth was co-founder of RER Reports, the industry’s first weekly newsletter, which began as a fax newsletter in 1996, and later became an online newsletter. Roth has spoken at conventions sponsored by the American Rental Association, Associated Equipment Distributors, California Rental Association and other industry events and has spoken before industry groups in several countries. He lives and works in Los Angeles when he’s not traveling to cover industry events.