Diamond A Equipment, a construction and agricultural equipment distributor, announces that it has been appointed as an official dealer for the AUSA range of compact rough terrain forklifts and dumper product, effective immediately.
The dealer agreement with AUSA, which was signed last week, covers the regions of Southern California, the Central Coast, the Bay Area and the state of Nevada. Diamond A will offer the full line of AUSA articulated and rigid dumpers, as well as its range of rough terrain forklifts with 4-wheel drive capabilities.
AUSA is a manufacturer of compact rough terrain vehicles for material handling and moving materials in a variety of industries such as agriculture, civil and residential construction, landscaping and road maintenance. Established in 1956 and with headquarters in Barcelona, Spain, AUSA produces more than 10,000 units per year, which are sold through a global distributor network of more than 500 dealers in 90 countries.
Part of the Ahern Family of Companies, owned by Don Ahern, Diamond A Equipment is a leading distributor of construction and agricultural equipment, offering brands such as Kubota, Case IH, Case CE, Snorkel, Xtreme Manufacturing, Landpride, Gearmore, Echo, Shindaiwa and more. Founded in 2008, Diamond A Equipment serves the Southern California and Southern Nevada regions from five branches in Oxnard, Santa Maria, Pacoima, Long Beach and Las Vegas.
Patrick Frank, president of Diamond A Equipment, said, “We are very pleased to expand our customer offering with AUSA dumpers and rough terrain forklifts. The products are a great complement to our those already available through our existing brands, and are of a high build quality which our customer base will appreciate.”
Ignasi Moner, CEO of AUSA U.S. Corp., added, “Diamond A Equipment has a strong reputation in Southern California, and has created a robust branch network and experienced team capable of not only selling, but also effectively servicing and supporting the products in the field. At AUSA, we are proud to add Diamond A to our dealer network and are confident in their ability to deliver the highest levels of customer service around our dumper and forklift products.”
The AUSA product line is now available to order from any Diamond A branch, with some models available for immediate delivery from local inventory. The entire product line can be browsed online at www.diamondaequipment.com. For more information on AUSA, visit www.ausa.com.
Diamond A Equipment has branches in Oxnard, Pacoima, Long Beach and Santa Maria, Calif., and two in Las Vegas.
About the Author
Michael Roth
Editor
Michael Roth has covered the equipment rental industry full time for RER since 1989 and has served as the magazine’s editor in chief since 1994. He has nearly 30 years experience as a professional journalist. Roth has visited hundreds of rental centers and industry manufacturers, written hundreds of feature stories for RER and thousands of news stories for the magazine and its electronic newsletter RER Reports. Roth has interviewed leading executives for most of the industry’s largest rental companies and manufacturers as well as hundreds of smaller independent companies. He has visited with and reported on rental companies and manufacturers in Europe, Central America and Asia as well as Mexico, Canada and the United States. Roth was co-founder of RER Reports, the industry’s first weekly newsletter, which began as a fax newsletter in 1996, and later became an online newsletter. Roth has spoken at conventions sponsored by the American Rental Association, Associated Equipment Distributors, California Rental Association and other industry events and has spoken before industry groups in several countries. He lives and works in Los Angeles when he’s not traveling to cover industry events.