Renterra Raises $9M Series A to Power the Future of AI-Driven Equipment Rental Software
Renterra, a software platform for equipment rental businesses, this week announced it has closed a $9 million Series A financing round led by Avenue Growth Partners, with participation from existing investors. The funding will support Renterra's continued expansion, team growth, and investment in technology, including accelerating its position as a leading platform bringing practical AI to the equipment rental industry as it scales across North America.
Renterra provides an all-in-one operating system for rental companies, helping businesses modernize operations, improve customer experiences, and unlock new growth opportunities. The Series A marks a major milestone in Renterra's evolution as it builds the next generation of rental software, with a growing focus on applying AI to help rental businesses operate smarter, market more effectively, and make better decisions at scale.
"This investment gives us the fuel to move even faster and think even bigger," said Andy Feis, cofounder and CEO of Renterra. "Rental businesses are the backbone of construction, infrastructure, and local economies, yet they've historically been underserved by technology. We're building the platform that will define how this industry operates for the next decade, with AI playing a practical role in helping rental companies win. We're excited to partner with Avenue Growth Partners and our existing investors as we scale."
Avenue Growth Partners is an early growth equity firm with deep experience helping high-potential vertical software companies become category leaders.
"Renterra has built a product that is already having a transformational impact on how rental businesses operate," said Ryan Russell, co-founder and partner at Avenue Growth Partners. "The team's combination of industry expertise and modern software positions Renterra to become foundational to the rental industry, especially as AI becomes an increasingly important driver of competitive advantage."
With the new funding, Renterra plans to grow its team across engineering, product, customer success, and go-to-market functions, while continuing to invest in its platform and long-term roadmap.
About the Author
Michael Roth
Editor
Michael Roth has covered the equipment rental industry full time for RER since 1989 and has served as the magazine’s editor in chief since 1994. He has nearly 30 years experience as a professional journalist. Roth has visited hundreds of rental centers and industry manufacturers, written hundreds of feature stories for RER and thousands of news stories for the magazine and its electronic newsletter RER Reports. Roth has interviewed leading executives for most of the industry’s largest rental companies and manufacturers as well as hundreds of smaller independent companies. He has visited with and reported on rental companies and manufacturers in Europe, Central America and Asia as well as Mexico, Canada and the United States. Roth was co-founder of RER Reports, the industry’s first weekly newsletter, which began as a fax newsletter in 1996, and later became an online newsletter. Roth has spoken at conventions sponsored by the American Rental Association, Associated Equipment Distributors, California Rental Association and other industry events and has spoken before industry groups in several countries. He lives and works in Los Angeles when he’s not traveling to cover industry events.