Texada Adds Two Executives to Support Growth of SaaS Platform for Equipment Management
Texada Software announced the addition of two new leaders to its executive team. Ben Cox has been appointed chief product officer, and Jared Huff has been named chief financial officer. Cox and Huff join Texada as the company continues to expand its product portfolio investments and its systems and infrastructure to support accelerated growth.
Cox joins Texada from Sumeru Equity Partners, where he was an operating partner focused on products for the SaaS companies in Sumeru’s portfolio. Cox also led commercial and product strategy at Viewpoint Construction Software and has worked with product, engineering, and management teams to deliver product and customer value.
Huff joins Texada from SureSwift Capital, bringing his expertise to empowering the long-term financial success and growth of B2B SaaS businesses. Huff’s extensive experience in finance and operations within the construction, mining, and heavy equipment dealer industries will bring added vision to empower Texada’s financial and growth strategies.
“We’re honored as an organization to have such talented executives and leaders as Ben and Jared joining Texada,” said Matt Harris, Texada’s CEO. “With their passion, experience, and focus on creating extraordinary customer value, they will help us exponentially accelerate our platform innovation and effective scalability. In particular, both Ben and Jared bring extraordinary empathy for our customers and users, helping them in their day-to-day jobs through Texada’s SaaS platform.”
Texada Software provides SaaS applications for equipment rental companies, equipment dealerships, construction companies, general contractors, and equipment operators, including mechanics, logistics managers, and service technicians.
About the Author
Michael Roth
Editor
Michael Roth has covered the equipment rental industry full time for RER since 1989 and has served as the magazine’s editor in chief since 1994. He has nearly 30 years experience as a professional journalist. Roth has visited hundreds of rental centers and industry manufacturers, written hundreds of feature stories for RER and thousands of news stories for the magazine and its electronic newsletter RER Reports. Roth has interviewed leading executives for most of the industry’s largest rental companies and manufacturers as well as hundreds of smaller independent companies. He has visited with and reported on rental companies and manufacturers in Europe, Central America and Asia as well as Mexico, Canada and the United States. Roth was co-founder of RER Reports, the industry’s first weekly newsletter, which began as a fax newsletter in 1996, and later became an online newsletter. Roth has spoken at conventions sponsored by the American Rental Association, Associated Equipment Distributors, California Rental Association and other industry events and has spoken before industry groups in several countries. He lives and works in Los Angeles when he’s not traveling to cover industry events.