Genie Names Elite Motors Ltd. Distributor in Georgia
Terex Aerial Work Platforms named Elite Motors Ltd as a distributor in all of Georgia of the full range of Genie aerial equipment, telehandlers and jobsite support equipment, including Terex light towers.
“Thanks to this new collaboration, customers in Georgia now have easy access to the full range of Genie products and parts support in a growing market where premium, high-quality aerial equipment is under increasing demand,” said Okan Acar, Genie sales manager, Turkey and the Caspian Sea region. “We have every confidence in the experience and know-how of the Elite Motors team to address customers’ needs in a sector with high potential.”
“In Georgia, tourism is booming, and at the same time, we are experiencing a steep rise in new construction projects, among which a massive number of supermarket chains and shopping malls,” said Zviad Antelidze, general manager, Elitor Motors Ltd. In addition to their construction, these facilities will need maintaining with the right equipment. Until now, emerging Chinese brands have been predominant here. Today, thanks to our new distributor agreement with Genie, customers can now take advantage of the 53 years of experience and continuous innovation of a world-leading, global brand. We are convinced that fleet owners will be quick to realize that they have a lot to gain in choosing Genie, backed by our local support, to reap the benefits of high returns on investment in the long-term.
“With very few known suppliers in the region, our name in the market precedes us and has led Elite Motors to establish an excellent reputation. We are proud to add Genie to our competitive offering of high-quality, international brands as we strive to offer the best products, responsive and skilled parts supply, maintenance and in-the-field service to lead the market in Georgia.”
About the Author
Michael Roth
Editor
Michael Roth has covered the equipment rental industry full time for RER since 1989 and has served as the magazine’s editor in chief since 1994. He has nearly 30 years experience as a professional journalist. Roth has visited hundreds of rental centers and industry manufacturers, written hundreds of feature stories for RER and thousands of news stories for the magazine and its electronic newsletter RER Reports. Roth has interviewed leading executives for most of the industry’s largest rental companies and manufacturers as well as hundreds of smaller independent companies. He has visited with and reported on rental companies and manufacturers in Europe, Central America and Asia as well as Mexico, Canada and the United States. Roth was co-founder of RER Reports, the industry’s first weekly newsletter, which began as a fax newsletter in 1996, and later became an online newsletter. Roth has spoken at conventions sponsored by the American Rental Association, Associated Equipment Distributors, California Rental Association and other industry events and has spoken before industry groups in several countries. He lives and works in Los Angeles when he’s not traveling to cover industry events.