Maxim Crane Works L.P., one of North America's largest crane rental and comprehensive lift solutions providers, this week appointed Greg Bellcoff vice president of fleet. Bellcoff’s appointment is timely as Maxim continues to make record investments in its ongoing fleet refresh.
“I’m excited to elevate Greg to lead our fleet operations,” said Larry Lis, Maxim Crane Works chief operations officer. “Greg's extensive background in the crane industry and product knowledge will be invaluable as we continue to strategically invest in new crane and support fleet as well as our used equipment sales efforts to ensure we’re delivering the best equipment to our customers in the industries and verticals we serve.”
Bellcoff most recently was the regional vice president of Maxim’s Mountain-West region. Before that, he joined Maxim as part of the acquisition of Coast Crane Co. in 2017. In the prior 23 years, Bellcoff worked in fleet management, including new and used fleet sales. He will oversee all aspects of fleet management across Maxim Crane’s nationwide operations in his new role. His responsibilities will include procuring a new fleet, selling and maintaining used equipment, and strategically growing the company’s diverse fleet of cranes and heavy-lift equipment. Bellcoff will report directly to chief operations officer Larry Lis, based in the Pacific Northwest region.
"The level of investments in our fleet at Maxim is truly transformational," said Bellcoff. "I’m thrilled to have the opportunity to lead our amazing fleet team of industry professionals and experts to deliver the right equipment to our customers in the right place at the right time.”
Maxim Crane Works is the only coast-to-coast provider of comprehensive lifting services in the United States. Learn more at www.maximcrane.com.
About the Author
Michael Roth
Editor
Michael Roth has covered the equipment rental industry full time for RER since 1989 and has served as the magazine’s editor in chief since 1994. He has nearly 30 years experience as a professional journalist. Roth has visited hundreds of rental centers and industry manufacturers, written hundreds of feature stories for RER and thousands of news stories for the magazine and its electronic newsletter RER Reports. Roth has interviewed leading executives for most of the industry’s largest rental companies and manufacturers as well as hundreds of smaller independent companies. He has visited with and reported on rental companies and manufacturers in Europe, Central America and Asia as well as Mexico, Canada and the United States. Roth was co-founder of RER Reports, the industry’s first weekly newsletter, which began as a fax newsletter in 1996, and later became an online newsletter. Roth has spoken at conventions sponsored by the American Rental Association, Associated Equipment Distributors, California Rental Association and other industry events and has spoken before industry groups in several countries. He lives and works in Los Angeles when he’s not traveling to cover industry events.