Stellar Promotes Chad Rea to Director of Sales Demountables
Stellar Industries, a 100-percent employee-owned and -operated manufacturer of high-quality mechanic trucks, cranes, tire service trucks, hooklifts, trailers and service truck and van accessories, has announced the promotion of Chad Rea to director of sales demountables, which include hooklifts and container carriers. In his new position, Rea will play a pivotal role in leading the Hooklift and Container Carrier Sales Team, overseeing its function and providing strategic direction to drive continued success.
Rea, who previously served as Stellar’s regional sales manager for the Midwest and Great Lakes regions, brings a wealth of experience and a proven track record of success to his new position. Since joining Stellar in January 2022, Rea has demonstrated exceptional leadership and a keen understanding of the industry. His responsibilities have included expanding the distributor network, supporting existing distributors and actively promoting the Stellar brand.
Rea will build upon his achievements by steering the Hooklift and Container Carrier Sales Team toward new heights, the company said. In addition to managing the team, he will collaborate closely with the product management team to provide valuable insights for the continued development and enhancement of Stellar’s hooklift and container carrier product lines.
“We are excited to welcome Chad to his new role,” said Tim Davison, vice president of sales and marketing at Stellar. “Chad’s dedication, expertise and leadership qualities have already made a significant impact on our company. We are confident that under his guidance, the demountable sales team will thrive and contribute to the ongoing success of Stellar.”
Rea, who resides in Sioux City, Iowa, with his wife and four children, expressed his enthusiasm for the new role, saying, “I am honored to take on this new challenge and lead this team. Stellar has a long-standing commitment to delivering high-quality products, and I am excited to contribute to the growth and success of the hooklift and container carrier product lines.”
For more information on Stellar, visit www.stellarindustries.com.
About the Author
Michael Roth
Editor
Michael Roth has covered the equipment rental industry full time for RER since 1989 and has served as the magazine’s editor in chief since 1994. He has nearly 30 years experience as a professional journalist. Roth has visited hundreds of rental centers and industry manufacturers, written hundreds of feature stories for RER and thousands of news stories for the magazine and its electronic newsletter RER Reports. Roth has interviewed leading executives for most of the industry’s largest rental companies and manufacturers as well as hundreds of smaller independent companies. He has visited with and reported on rental companies and manufacturers in Europe, Central America and Asia as well as Mexico, Canada and the United States. Roth was co-founder of RER Reports, the industry’s first weekly newsletter, which began as a fax newsletter in 1996, and later became an online newsletter. Roth has spoken at conventions sponsored by the American Rental Association, Associated Equipment Distributors, California Rental Association and other industry events and has spoken before industry groups in several countries. He lives and works in Los Angeles when he’s not traveling to cover industry events.