Able Equipment Rental recently welcomed customers to three of its locations for Magni Rotators Demo Days. During March and April, Able’s West Chester, Pa., South Plainfield, N.J., and Deer Park, N.Y. branches each hosted two days of demonstrations highlighting Magni Rotating Telehandlers along with the attachments that operate with these machines.The events were led by Philippe Bisson, Able’s Business Development Director for Rotators & Telehandlers, along with several of Able’s trainers who demonstrated the equipment.
The two-day format allowed customers unfamiliar with Magni Rotators to set-up pre-arranged appointments with the Able team for an up-close demonstration. The hands-on product demos gave customers the opportunity to test drive the Magni equipment.
Customers appreciated the opportunity to talk about their equipment needs, sit in the cab and use the remote controller to get an actual feel for the rotators. The event’s attendance was robust with customers representing 39 companies over the six days.
Michael Roth has covered the equipment rental industry full time for RER since 1989 and has served as the magazine’s editor in chief since 1994. He has nearly 30 years experience as a professional journalist. Roth has visited hundreds of rental centers and industry manufacturers, written hundreds of feature stories for RER and thousands of news stories for the magazine and its electronic newsletter RER Reports. Roth has interviewed leading executives for most of the industry’s largest rental companies and manufacturers as well as hundreds of smaller independent companies. He has visited with and reported on rental companies and manufacturers in Europe, Central America and Asia as well as Mexico, Canada and the United States. Roth was co-founder of RER Reports, the industry’s first weekly newsletter, which began as a fax newsletter in 1996, and later became an online newsletter. Roth has spoken at conventions sponsored by the American Rental Association, Associated Equipment Distributors, California Rental Association and other industry events and has spoken before industry groups in several countries. He lives and works in Los Angeles when he’s not traveling to cover industry events.
