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Magni Telescopic Handlers Adds Four Regional Sales Managers

Dec. 15, 2020
Magni Telescopic Handlers added four regional sales managers in the United States during 2020, the company announced.

Magni Telescopic Handlers added four regional sales managers in the United States during 2020, the company announced. Magni TH has been actively adding dealers throughout 2020 and anticipates adding many more in 2021.

Robert Cloud joins the company in the South-Central Region covering Texas, Louisiana, Arkansas, Oklahoma, and New Mexico. Cloud has a 20+ year career in the equipment rental and sales industry previously working with NationsRent (now Sunbelt Rentals), United Rentals, Hertz Equipment Rental, and Xylem Dewatering in various roles. 

“The South-Central Region is a huge focus for Magni going into 2021,” said Joe Leinwol, Magni vice president of sales. “It’s a fast-growing market, and a big opportunity for both our rotating and heavy lift telehandler lines.”

Jim Heckendorf joined Magni America in July as Midwest Regional Manager. Heckendorf has more than 25 years of experience selling and renting heavy material handling equipment focused on the construction industry, shipping port and intermodal rail terminals, as well as industrial applications. He brings not only practical experience, but a tremendous commitment to supporting his dealer network. Heckendorf’s territory covers Ohio, Kentucky, Indiana, Illinois, Wisconsin, Iowa, and Minnesota.  

Nick Newbury joined Magni America in August covering the Southeast Region, including Florida, Georgia, South Carolina, North Carolina, Tennessee, Alabama, and Mississippi. Newbury comes to Magni from Sunbelt Rentals where he was introduced to the Magni Rotating Telescopic Handlers.

Newbury noted, “My first impression of Magni was love at first sight! When I first got into the machine I was absolutely blown away.” Newbury is looking forward to expanding Magni’s presence in his markets and working with existing dealers RentalWorks and Action Rentals.

Anthony Obi joins Magni Telescopic Handlers as the Northwest Regional Sales Manager covering Washington, Oregon, Idaho, Montana, and Wyoming. Obi spent five years at United Rentals in various sales roles. Anthony said he is “looking forward to working with existing Magni dealer Pape Material Handling and working to set-up new dealers in Idaho, Montana, and Wyoming.” 

Leinwol, discussed the numerous benefits to becoming a Magni dealer: “Magni rotating telehandlers are a very fast growing, non-commodity, specialized product segment,” he said. “Compared to aerial work platforms and traditional telehandlers you’ll get book rate far more often. Magni’s growth in the U.S. market has been outstanding.”   

Contractors use Magni rotating telehandlers to replace cranes, aerial work platforms, and standard telehandlers, the company said. Magni machines deliver outstanding gains in safety, productivity, efficiency and profit, Magni officials said.   

For more info on how to become a Magni dealer, visit