General Equipment Introduces Product-Specific QR Codes on Equipment

General Equipment Introduces Product-Specific QR Codes on Equipment

General Equipment Co. last week announced its products now feature QR codes. When scanned with a Smartphone, the codes direct users to videos, literature, operational tips, service information and manuals. They are printed on weather- and damage-resistant data plates that are securely mounted on each piece of equipment.

The QR codes were implemented to help rental operators and end users find relevant information quickly and easily. Unlike similar systems in the industry, General Equipment’s QR codes link to product-specific websites, rather than a generic page. This eliminates the need to browse for desired information after reaching the site.

“Our new system takes people straight to the information they need,” said Dennis Von Ruden, president of General Equipment. “They no longer need to waste time searching the internet for information or looking for their owner’s manuals. As long as people have access to the equipment and a Smartphone, they can find everything they need.”

General Equipment’s surface preparation, hole digging and ventilation equipment all include the new QR codes. To take advantage of them, the user must have a Smartphone with a standard QR code scanner application installed. QR code applications are commonly used and are a free download for many devices.

Based in Owatonna, Minn., General Equipment Co. is a family-owned manufacturer of earth augers, ventilation blowers, asphalt cutters and surface preparation equipment. For more information, visit

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