CNH Parts & Service, the product support arm of agricultural and construction equipment maker CNH Global N.V., recently concluded its 2011 Trade Fair at the Gaylord Opryland Resort & Convention Center in Nashville, Tenn. The event brought together nearly 2,500 agricultural and construction equipment dealers from across the United States and Canada.
The 2011 Trade Fair gave dealers and their employees a chance to see the latest products from CNH Parts & Service, and to meet with the sales, marketing, training, engineering and supplier teams who support the dealerships that represent the CNH family of brands: New Holland Agriculture, New Holland Construction, Kobelco, Case IH and Case Construction.
"This trade fair has been extremely beneficial," said Eric Bippus, vice president of sales and marketing for CNH Parts & Service and host of the event. "By bringing everyone together in Nashville, we were able to provide our dealers with a wealth of new information and knowledge that can help them grow their parts and service business."
The event featured the latest high-tech products like precision farming, the new Tier-4 engines, and more than 140,000 square feet of product exhibits, staffed by supplier representatives and CNH parts and service experts who offered one-on-one product training and answered questions. Dealers also had a chance to hear and learn from the company's brand leaders, as well as CNH CEO Harold Boyanovsky.
CNH Global N.V. is supported by more than 11,600 dealers in nearly 170 countries. For more information about CNH and its Case and New Holland products, visit www.cnh.com.