In this QuickChat, Michael Roth, editor in chief of Rental Equipment Register, speaks to Jason Bohannon, director of sales for MTA Distributors and Tony Calcopietro, sales director at EDCO, to discuss how the company is helping independent rental stores across the country strengthen its teams and better serve customers. With MTA sales reps strategically placed in all 50 states, the company has boots on the ground nationwide, ensuring consistent support wherever needed. One of the ways MTA drives value is through its EDCO partnership, which allows it to bring in-depth nationwide product training directly to local and rural stores.
But this training goes far beyond simply showing how a tool works. The goal is to help rental stores build confidence at the front counter by providing front counter crew development that empowers employees to qualify customers, guide them through their jobs, and recommend the proper rental tools for success. By doing so, MTA ensures that rental stores not only meet customer expectations but also grow long-term loyalty and repeat business.
Tune in to the full QuickChat to hear how MTA is setting a new standard in rural store support and customer service.