Photo by Craneworks
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CraneWorks Hires New General Manager for Houston and Dallas Fort Worth Locations

Aug. 11, 2022
Eric Rhodes brings almost 30 years of experience in operations and service.

CraneWorks Inc. has hired Eric Rhodes as general manager, leading the Houston headquarters and the Dallas-Fort Worth field office. He possesses a broad background in several key industries that CraneWorks serves, including transmission and distribution, oil and gas, and construction. Rhodes first fell in love with welding at nine years old. It wasn’t long before he began his career as an electrician, eventually working his way up to master electrician. After nine years he joined KBR, spending time in the Middle East before signing on with Stewart & Stevenson and then Cameron (now Schlumberger). Rhodes then spent nearly 11 years as a branch manager, operations manager, and sales manager at Waukesha-Pearce Industries.

“On the surface, my job as a general manager at CraneWorks is to increase productivity and streamline processes in Houston and Dallas,” said Rhodes. “But what I’m really excited about is the way we’re going to do that. Every day my employees come to work and get the chance to learn something new is a good day. I like bringing out the best in people.”

“Eric impressed us right away with his attitude toward leadership,” said Keith Ayers, CraneWorks CEO. “He brings a unique, motivational leadership style to CraneWorks that’s born of a sincere desire to elevate those around him. With a few dozen direct and indirect reports, we’re excited to see what the teams accomplish under his guidance.”

Founded in 2002 and headquartered in Houston, CraneWorks provides new and used equipment, manufacturer-backed and trained service, extensive parts inventories for all makes, and a modern rental fleet. Industries served include the energy sector, municipal and infrastructure construction, residential construction, foundations, precast, material handling, commercial lighting and signage, governmental, and utilities. Along with the traditional equipment segments, on a regional basis, CraneWorks provides specific market expertise for fluids management and hydro-excavation, railway service, and aerial platform access equipment.

CraneWorks is No. 79 on the RER 100.