Jesse Beasley Named Chief Operating Officer for National Equipment Dealers

As COO, Beasley’s job will be to provide company-wide leadership, team management and strategic vision to the employees as he oversees the implementation of NED’s continued growth strategies.

Michael Roth

Jan. 10, 2022

2 min read

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National Equipment Dealers LLC recently named Jesse Beasley chief operating officer for the company. As COO, Beasley’s job will be to provide company-wide leadership, team management and strategic vision to the employees as he oversees the implementation of NED’s continued growth strategies.

“I have had the pleasure of working with Jesse since 2013 when he was the first new hire that we made after our purchase of May Heavy Equipment,” said Kerry Vickar, NED chairman. “Since that time, Jesse has shown everyone that he has a tremendous work ethic and that he is a natural leader. Those skills, coupled with his industry knowledge, have made him worthy of his position as our new chief operating officer.”

“I couldn’t be prouder of Jesse with this well-deserved promotion,” said Mitch Nevins, NED CEO. “He is absolutely the best operations management person I have ever been around.”

In his previous role as vice president of east coast operations for NED, Beasley managed operations for seven branches, located throughout North Carolina, South Carolina, Georgia and Florida.

Originally from Ladson, S.C., Beasley graduated from the College of Charleston. He got his start in the heavy equipment rental business as an intern at a large heavy equipment rental company while going to college. Over the last 23 years, Jesse has held various leadership positions in rentals, sales, and operations. As NED COO, Beasley will continue to be based out of NED’s Charlotte, N.C., branch.

National Equipment Dealers is No. 63 on the RER 100.

About the Author

Michael Roth

Editor

Michael Roth has covered the equipment rental industry full time for RER since 1989 and has served as the magazine’s editor in chief since 1994. He has nearly 30 years experience as a professional journalist. Roth has visited hundreds of rental centers and industry manufacturers, written hundreds of feature stories for RER and thousands of news stories for the magazine and its electronic newsletter RER Reports. Roth has interviewed leading executives for most of the industry’s largest rental companies and manufacturers as well as hundreds of smaller independent companies. He has visited with and reported on rental companies and manufacturers in Europe, Central America and Asia as well as Mexico, Canada and the United States. Roth was co-founder of RER Reports, the industry’s first weekly newsletter, which began as a fax newsletter in 1996, and later became an online newsletter. Roth has spoken at conventions sponsored by the American Rental Association, Associated Equipment Distributors, California Rental Association and other industry events and has spoken before industry groups in several countries. He lives and works in Los Angeles when he’s not traveling to cover industry events.