Rental Equipment Investment Corp. Opens New Specialty Equipment Branch in Portland

This new location will focus on the renting of heating, ventilation and air conditioning units. REIC now operates 32 rental locations across eight states.

Michael Roth

Oct. 7, 2021

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Rental Equipment Investment Corp., through its wholly owned subsidiary RE Investment Company LLC, has opened a new specialty equipment rental location in Tualatin, Ore., around 12 miles southwest of downtown Portland, Ore. This new location will focus on the renting of heating, ventilation and air conditioning units. REIC now operates 32 rental locations across eight states.

“This is the second greenfield location we have opened for our specialty rental division in the past four months,” said Kevin Fitzgerald, CEO of REIC. “The new Oregon location will be the fifth standalone CHI location that REIC now operates. This location will service the fast-growing Oregon, southwest Washington and southwest Idaho markets. We are excited about the growth of our specialty rental division and we plan to open additional locations across the country over the next several years.”

REIC is No. 41 on the RER 100.

For more on REIC, visit www.reicorporation.com.

About the Author

Michael Roth

Editor

Michael Roth has covered the equipment rental industry full time for RER since 1989 and has served as the magazine’s editor in chief since 1994. He has nearly 30 years experience as a professional journalist. Roth has visited hundreds of rental centers and industry manufacturers, written hundreds of feature stories for RER and thousands of news stories for the magazine and its electronic newsletter RER Reports. Roth has interviewed leading executives for most of the industry’s largest rental companies and manufacturers as well as hundreds of smaller independent companies. He has visited with and reported on rental companies and manufacturers in Europe, Central America and Asia as well as Mexico, Canada and the United States. Roth was co-founder of RER Reports, the industry’s first weekly newsletter, which began as a fax newsletter in 1996, and later became an online newsletter. Roth has spoken at conventions sponsored by the American Rental Association, Associated Equipment Distributors, California Rental Association and other industry events and has spoken before industry groups in several countries. He lives and works in Los Angeles when he’s not traveling to cover industry events.